According to Future: In the 24-hour period which included the unveiling of the new iPhone, TechRadar.com and T3.com drew almost 2.5 million global unique users and generated almost 5 million global page views. It was the highest number of visits in one day the two sites have ever seen.
Apple announced the price, specs and release date of the iPhone 5 at 6pm GMT last night. TechRadar.com topped the Google search rankings for information on the sites and proved to be the most popular destination for people keen to find out all about the new smartphone according to Experian Hitwise.
With teams working through the night to produce live blogs, in-depth hands-on reviews, informative videos and all of the must-read news, the record-breaking traffic showed Future’s unrivalled ability to reach consumers during the technology calendar’s biggest event.
Mark Wood (pictured), Future CEO, says: “Future is rapidly building its position as one of the world’s leading technology information businesses. Our content, our speed of coverage and our search engine management skills were all put to the test by the iPhone launch. The results showed us to be unchallenged leaders in the UK and a very big player in the US and other key markets.”
Nial Ferguson, Group Publishing Director – Technology, says: “We’ve had dedicated teams planning for this day for months and then working around the clock to deliver the definitive iPhone 5 coverage. So it’s incredibly rewarding to see how the audience has responded with record breaking traffic levels of almost 2.5 million unique users across both the TechRadar and T3 sites. And it’s equally gratifying that Gizmodo UK also delivered record traffic yesterday with its own take on the iPhone launch. These numbers underpin the extremely hard work the teams put in and emphasises that nobody else reaches tech audiences like Future does.”
