According to Imagine Publishing: A ground-breaking product available to subscribe to on Apple’s Newsstand from only $0.99, Brain Dump marks the dawn of a new publishing category.
Built on a new digital platform designed by world-leading agency 3 Sided Cube, Brain Dump delivers a flurry of fascinating facts every issue, reducing tough-to-grasp concepts about science, nature and more into bite-size, easy-to-learn articles for the Twitter generation
“Brain Dump is a milestone product for more than one reason” said Aaron Asadi, Head of Publishing. “This is a brand new digital publishing initiative that will make everyone sit up and take notice – from its cutting-edge subscription model to the bespoke design and shape of the content. But it’s also a dynamic, exciting product in its own right that represents the very best of Imagine: our commitment to our ‘Content Is King strategy’; our love of style and quality, accessible editorial; and our immense dedication to leading the knowledge/science sector.”
Dave Harfield, Editor In Chief, added: “It’s a proud moment for us. Since How It Works’ rise to dominance on print and digital newsstands, we have worked tirelessly to build on its legacy. Brain Dump is very much a result of that passion, aiming to be as entertaining as it is educational, with breathtaking photography and incredible illustrations. The editorial, design and bold price point makes it truly accessible.”
The new digital publication is the latest addition to Imagine Publishing’s expanding portfolio and will come with a free sample issue pre-installed on the app. The move follows a year of great success for Imagine in digital publishing with How It Works magazine posting a 9,662 Digital ABC (Jul-Dec 2012), which was the sixth highest digital ABC for all titles in the UK. The company also recently won a Media Pioneer award.
