The original, slightly irreverent and fun content will appear across all of Metro’s platforms, featuring Lego Batman in a range of scenarios across many of Metro’s most popular segments, say the publishers.
To coincide with the release of the movie, each edition of this week’s Metro has been customised to feature Lego Batman in various amusing ways. The campaign includes sponsorship of Rush Hour Crush – where he is looking for love on the Underground, and Good Deed Feed – bragging about his city-saving stories. Lego Batman will also be penning a spoof film review and tech column, plus hijacking the Trends section and weekly consumer email, The Slice.
Grant Woodthorpe, Managing Director – Commercial, Metro said: “We’re always looking for new creative ways to work with our partners and when we understood the buzz surrounding The Lego Batman Movie, wanted to produce something special to do it justice. We believe this innovative campaign with Warner Bros. features loads of great content which will appeal to our valuable readers’ mindset and complement the humorous tone of the movie.”
