According to the Mail on Sunday: The must-read culture and celebrity supplement will hit newsstands for the first time on Sunday, 14 April, 2013.
Event will be supported by a multi platform marketing campaign, with further promotion across the Mail brands and special wraps on Metro.
Event will feature a fresh and exclusive take each week on celebrity, film, music, TV and radio, books, theatre, comedy, food, technology and cars - using stunning contemporary design across big pages on high quality paper. It is designed to attract a new readership and appeal to both genders.
Geordie Greig, Editor of The Mail on Sunday, said: “We are delighted to introduce this fantastic new magazine to the market.
“Event’s team of brilliant writers, photographers and designers have produced a supplement that is utterly unmissable reading.
“It’s a modern one-stop shop for everything readers will want in today’s modern culture – film, art , TV, celebrities and interviews. It’s the essential guide to what’s on - and what’s going on.”
Greig has appointed Gordon Thomson as Event editor. He is the former editor of Sunday Times digital and Time Out London.
Thomson said: “Event will stand out from the competition. For anyone with a keen interest in populist culture and superb journalism, there really is nothing else like it.”
Event will include a must–read seven-day guide to TV and radio.
Rosemary Gorman, Group Advertisement Sales Director, Mail Newspapers, commented: “Event magazine, the new supplement from The Mail on Sunday, represents an exciting new opportunity for advertisers who want to Say It On A Sunday and interact with consumers during the most precious part of their week. This is an exciting time for Mail Newspapers. We are committed to continue to deliver the most engaged print audiences and to develop innovative and interactive commercial opportunities to satisfy the growing need for communications stand-out amongst our advertising partners.”
Event will feature Piers Morgan’s brilliant weekly take on life in Hollywood, plus three new columns – Chris Evans on cars (and life), Deborah Ross’s on TV and Tom Parker Bowles’s mouth-watering new restaurant column, reviewing the most exciting new places to eat across the UK.
Event will contain an indispensable 22-page Critics section featuring the multi-award winning reviewer Craig Brown on books, and the finest writing on the week’s must-see films, plays, gigs and more.
Other highlights include Matthew Bond on film, Tim de Lisle on popular music, Georgina Brown on theatre, David Mellor on classical music and opera, Rob Waugh on technology and Olly Smith on wine, plus a stellar stable of guest writers.
The digital version of the magazine, both on Mail Plus and online, will harness brilliant interactive features allowing readers to watch videos, listen to music playlists and buy and read books straight off the page – whether your preference is print or ebook.
Event is an 80-page magazine (compared to Live’s 60) using the highest quality paper and printing techniques to deliver a contemporary, easy-to-access layout bursting with colour and vitality.
The incorporation of Event into the Mal on Sunday’s offering, represents an increase in pagination for the market leader’s readers.
