According to Quark: Metro’s new iOS iPhone version adds to the brand’s growing digital product suite as it looks to offer its on the move consumers more from the city by providing more easy access channels to engage with its cross platform content.
With an intuitive interface and navigation, Metro’s new app allows readers to access the digital edition of the newspaper on their iPhone, as well as offering interactive features like full screen videos, audio clips and photo galleries.
Thanks to a free subscription service, users can receive Metro’s iPhone Edition every day automatically through Newsstand, which also provides off-line reading capabilities. Featured by Apple in their iTunes Editor’s Choice section, the new Metro app includes retina display delivering high resolution images and optimized content at a fraction of the typical file size for PDF-based apps, guaranteeing a faster download and a sleeker reading experience without filling your device.
The launch follows the success of the Metro Tablet Edition, also created with PressRun, which is nearing 600,000 downloads since its launch in October 2011. The iPad app was the winner of the 2012 Newspaper Awards, Newspaper App of the Year Award earlier this year.
Thanks to PressRun, Metro are able to automate the majority of the publishing process from XML and then use the layout software that they are familiar with, Adobe InDesign, to create bespoke pages for the cover, section fronts etc. Whilst streamlining multi-platform publishing, PressRun still allows Metro to maintain a strong editorial vision on how to present content for each different media and scale up the production process to new platforms easily.
Jamie Walters, Product Development Director at Metro, said: “We’re continuing to innovate and develop our mobile and digital offerings and it’s great to see our Tablet Edition go from strength to strength, providing advertisers with further innovative and bespoke creative solutions.” He added: “We’re committed to providing urbanites with more ways to engage with Metro throughout the day across the channels that best suit them.”
Shaun Barriball (pictured), Vice President of Mobile at Quark, comments: “As a daily publication, Metro has incredibly tight deadlines and works around the clock to deliver news as it happens, so being able to produce engaging content and deliver it automatically to multiple devices is the key to succeed in such a fast-paced industry. At PressRun we were thrilled to help Metro produce their successful iPad app last year and we are now delighted to continue to work with them on their digital publishing journey with their iPhone edition.”
About PressRun
Quark says: “PressRun is a tablet and mobile publishing platform designed to turn print content into truly interactive digital experiences. With PressRun, a cloud-based solution, organisations of all sizes can publish to tablet devices using HTML5, XML, and InDesign – or a combination of the three. Whether creating single apps or multi-issue publications, designers and their extended teams can collaborate in real-time to create, test, and preview content through PressRun’s Web-based user interface.”
