National World says, previously owned by 21six Investments Limited, Athletics Weekly (AW) is a global content platform for athletics with content ranging from the sport’s grass roots through to the elite professional level. AW publishes online, via social media platforms, newsletters and a monthly print magazine. It generates 10 million monthly social impressions, 350,000 monthly unique visitors and has 229,000 Facebook followers.
AW has a stable circulation base and is growing its digital and print subscription audience, added the publisher. National World says the Acquisition extends its sports coverage beyond football focused content and brings with it the authoritative voice of respected writers and commentators across the sport of athletics.
Commenting on the acquisition, the Group’s Chief Operating Officer, Mark Hollinshead, said: “The addition of Athletics Weekly continues our strategy to focus on unique specialist content with higher-yielding advertising and multimedia brand partnership potential.
“We’re delighted to welcome AW’s publisher, Wendy Sly, an Olympic medallist in her own right, to our sports coverage line-up. AW will sit alongside our growing stable of sports vertical platforms, which includes 3addedminutes.com and totallysnookered.com.
“The Acquisition creates an opportunity for us to extend this world-famous market- leading brand into new media channels, including video, events and podcasts. With the Paris Olympics upon us and with athletics as the number one Olympic sport, we look forward to a successful summer of sport recorded through the eyes of AW.”
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