Leading regional titles such as The Liverpool Echo, Manchester Evening News, Birmingham Mail, Newcastle Chronicle, Cambridge News, Western Morning News and The Bristol Post are amongst the portfolio of newspapers to join Readly and sit alongside regional titles such as The Western Mail and Daily Record which are already offered through the app.
The addition of the regional newspapers comes at a pertinent time as more consumers seek verified journalism and trusted, paid content. According to Readly, recent YouGov research shows that 65 percent of people in the UK are ‘concerned’ about the spread of fake news and consuming verified, trusted content is ‘very important’ to 40 percent of people in the UK.
Ranj Begley, Chief Content Officer at Readly, says: “At a time of verified journalism and trusted news being so important, we are delighted to welcome such a broad offering of regional newspapers to our platform. Read locally and across the UK, we know that our subscribers will be eager to read their favourite regional newspaper, alongside the broad range of titles available as part of a Readly subscription.”
Readly says that its portfolio of newspapers has grown significantly and now includes over 35 national newspapers and over 165 regional titles from seven markets in total.
Readly says it has seen a 23 percent increase in the average reading time per month of the newspapers on its platform in the UK during the last three months, in comparison with the same period last year.
“The focus on strengthening our newspaper portfolio continues and data shows that access to newspapers on Readly increases reading engagement. We can see that reading activity is increasing, both total reading time and average reading time, and we have noted a significant increase in subscribers who use our app on a daily basis in countries such as the UK. We also note tendencies of a positive spillover effect on magazine reading as well as a new group that only reads the dailies,” Ranj added.
You can find out more about Readly UK in our Publishing Services Directory.
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