Carl Garnett (pictured on the right) joins as Managing Director for the Group’s Direct Marketing Services Division, Garnett Dickinson Mailing and brings a wealth of experience across all forms of direct communication. Carl will head the Direct Marketing team as it looks to further enhance its existing capability whilst adding to the current service reach.
“As clients’ communications continue to develop we recognise the importance of a comprehensive range of complementary services, creating data driven campaigns which add value across all relevant channels to maximise marketing effectiveness and return on investment.” commented Carl.
Carl joins from St Ives Group where he was Managing Director of Direct Marketing, working most recently on the integration of the acquired marketing services businesses and assisting in the development of the marketing services proposition for the Group.
Ian Maxted (pictured on the left) joins the Business Development team with the web offset printing business, GD Print. Ian began his career as a printer in the North East and has worked in print sales for over 17 years, having worked for BGP, Polestar, Quebecor and St Ives before joining Garnett Dickinson Print in January. Ian’s previous role was Sales Director at BGP bringing with him great experience in multi-channel communication, all types of printing and Direct Marketing services. He will focus on developing catalogue printing, direct marketing services and mailing customers with GD Print & GD Mailing.
Group Chief Executive, Nick Alexander commented; “We are delighted to welcome both Carl and Ian to the business. They both bring with them a wealth of varied experience and the management team looks forward to drawing on this to help continue taking the business forward in print, mailing and direct marketing services.”
About Garnett Dickinson
Garnett Dickinson says: “Garnett Dickinson prints and mails high quality magazines, catalogues, brochures and direct marketing pieces as well as publishing the Rotherham Advertiser and other associated magazines and local newspapers. Other companies within the group produce digital printing and creative design. It operates from its new manufacturing site in Rotherham which is one of the most technologically advanced print, direct marketing and mailing facilities in the UK. The Group acquired magazine printer, Acorn Web Offset, based at Normanton, near Wakefield in the Autumn of 2009 and set up GD Mailing in April 2010 as an extension of its existing mailing services and can enclose 3m packs and polywrap 5m packs per week.”
