Reporting into Roland Agambar, CMO, dmg media, Kate will be responsible for all cross-platform marketing communication driving sales and demand for Mail content.
Kate moves from her current role as Head of Group Research, Planning & Communications at dmg media, the consumer media company which is home to brands including the Daily Mail, MailOnline, The Mail on Sunday, Metro and Wowcher.
In her new role as brand custodian and consumer champion, Kate will focus on all areas of brand communication, including, ATL, CRM and digital to ensure all marketing communications are within guidelines and delivered effectively to the relevant audience.
Commenting on the appointment, Roland Agambar, CMO said: “We are delighted to welcome Kate to the Marketing team at Mail Publishing as Head of Marketing and Communications. She brings with her an existing knowledge of our business and significant experience in media, marketing and communications. Capitalising on the value of a consistent brand approach, she will help develop a more targeted, effective and cohesive brand and communications strategy across Mail Publishing.”
