According to distributors COMAG: Something Sweet is the latest high-profile partwork launch from De Agostini, publishers of the hugely successful and popular Cake Decorating partwork series. Capitalising on the latest trends in baking and creative sugarcraft, Something Sweet is a complete home confectionery making course with recipes, techniques and step-by-step guides to creating stunning, delicious sweets and chocolates with ideas for making handmade gifts and beautifully presented sweet treats for the whole family.
Aimed predominantly at women aged 20 years and over, every 24-page issue of Something Sweet will feature three inspiring and achievable projects, with step-by-step instructions and exclusive, high-quality confectionery making tools and equipment.
With recipes ranging from homely fudge and old-fashioned candies, to sophisticated filled chocolates and dainty petits fours for special occasions, Something Sweet will be full of inspirational and delicious makes to suit all tastes.
Building into a complete step-by-step course on making candies, chocolates, cookies and cakes, Something Sweet will help readers increase their skills and confidence as they master the art of confectionery making. Each weekly magazine features sections dedicated to sweets and treats for special occasions, traditional types of confectionery, fun and colourful treats for children as well as beautifully styled confectionery that make perfect handmade gifts for loved ones.
Along with these themed tutorials, every issue of Something Sweet will have a masterclass demonstrating expert techniques for some of the trickier aspects of confectionery, tips which readers can use again and again across many of the projects featured throughout the series.
Something Sweet also includes a visual guide to essential equipment, giving readers an in-depth look at the tools of the confectioner’s trade, including those that come with the collection:
* On sale 8 January (at the introductory price of £0.99) for three weeks, issue No.1 will carry a silicone mould of 20 rounded hearts, a chocolate box and gold foil.
* On sale 22 January (at the regular price of £2.99) for two weeks, issue No.2 will have a blue plastic mice mould, six cotton mice tails and gold foil cake cases.
* On sale 29 January for the usual week, issue No.3 will carry a hydrangea metal cutter, silicone embosser and a binder in which to store copies of the magazine.
Something Sweet will be supported by TV advertising and social media campaigns, including e-mail and online across the on sale period of the launch issue.
