“The launch of the new-look practicalcaravan.com follows hot on the heels of our Caravansite Finder relaunch at the end of last year,” said Practical Caravan’s Group Editor Rob Ganley.
“The new site is beautifully integrated with caravansitefinder.co.uk, caravan fans can research their holiday, then move seamlessly into booking their pitch online at one of the hundreds of caravan parks across the UK and Ireland.”
“We’ve rethought how to serve our digital audience," commented Practical Caravan’s Digital Editor Lizzie Pope. "Our thriving forum has been given a much-needed refresh and been given extra features, and we are now more focused on travel, delivering expert and caravan-specific advice to help caravanners holiday with confidence.”
This realignment of practicalcaravan.com’s focus is to tap into the huge search volumes relating to caravan holidays, to bring these customers into the website and through to Caravan Sitefinder to complete their journey by booking campsites online.
With 40% of all traffic to the site now coming from mobile and tablet the new look practicalcaravan.com features a responsive design.
Rob Ganley added “The new-look website is the perfect complement to our strong print product in Practical Caravan, and the Caravan Channel, which we co-produce. It's been a fantastic effort by the whole Practical Caravan team.”
