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Papermule and Wave 2 agree distribution agreement

Papermule are to include the Wave 2 Publishing Platform as an integrated component of their advertising management solution, AdDesk.

Mike Hoy, Managing Director of Papermule, said: “Papermule want to offer a complete ad management, ad chasing and ad placement solution and the Wave 2 product provide a sophisticated level of self-service advertising which completes the picture.”

Chris Hodges of Wave 2 was equally enthusiastic: “I have known and worked with the Papermule team for many years, and I am delighted to cement our relationship with this agreement. The integration of our solutions provides a powerful combination for any media or publishing company looking to automate their sales and production processes.”

Based in Diss, Norfolk, Papermule Ltd is a leading provider of Digital Asset Management (DAM) and Workflow software for automating and managing the pre-media production of publishing content.

Wave2’s mission is to provide tools that will enable media companies to both save costs and to generate new revenue. Wave2’s cross media product range includes solutions for Self Service Advertising, Production Automation, Advertising Sales, and Dynamic Publishing.