A Press Gazette survey of more than 200 publishers, editors and journalists, found 95.3% of respondents believe AI-generated content should be flagged to readers, yet almost two-thirds (63.5%) said their publication has no way of reliably checking for unauthorised AI use.
Made by Humans uses AI-detection technologies, including Pangram and IndentifAI, to check text, images, video and audio for authenticity before they are published, from within publishers’ content management systems (CMSs).
Made by Humans scores content as either ‘AI Generated’, ‘AI Assisted’, or ‘Human Made’, enabling editors to either proceed with publishing or pause to review. Content can be labelled accordingly.
Press Gazette was the first publication to trial Made by Humans inside its own CMS in September 2026.
Editor-In-Chief Dominic Ponsford said: “We named our investigations into AI-generated content ‘Reality Wars’ because quality, human-authored journalism is in a fight for survival against misleading AI-written bilge.
“We’ve seen hundreds of stories taken down by reputable titles after elements have been identified as misleading or AI-generated. This tool will help to stop such articles before publication.
“Made By Humans helps protect publishers from the colossal reputational damage that could come from publishing misleading AI-generated material, and is a tool to support, not replace, human editorial judgment.”
Made by Humans was built and engineered by Flip-Pay, the Dublin-based technology company which builds enterprise subscription solutions for publishers, working on a concept developed by Ponsford.
Flip-Pay CEO Paul McCarthy-Brain said: “We work closely with publishers around the world and can see how AI is undermining their commercial authority and now, the quality and reputation of their editorial content, too.
“Made by Humans uses best-of-breed AI-detection technology and covers every content risk through one platform, which can be embedded right into the workflow.
“It offers editors a clear evidence-based assessment with an audit trail which can be useful for supporting EU compliance. It’s a shining example of how AI can be used to benefit publishers.”
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