Reece (pictured) will lead the marketing effort across FHM, ZOO, Kerrang, Mojo, Q and Empire magazines with a primary focus on brand and channel strategies across the portfolio. He will work closely with Publishing Director, Rimi Atwal and ZOO Publisher, Simon Greves as well as the marketing, editorial and digital teams.
Reece joins Bauer Media from Sky where he has worked for the last six years leading the marketing strategy for a number of high profile channels. He has worked across Sky 1, 2 and 3, Sky 3D and is currently Marketing Controller for Sky News and Sky Arts 1 and 2.
During his time at Sky he has delivered a number of high impact multi-platform campaigns including Martina Cole’s The Take which won the Broadcast Digital Award in 2010 for best TV programme marketing, he launched Sky’s first truly on-demand entertainment service Sky Anytime+ and rebranded the Sky 3D channel.
Prior to that, Reece worked for ACP magazines in Melbourne heading up the marketing of their specialist division.
Commenting on his appointment, Reece said: “After six very enjoyable and rewarding years at Sky I am thrilled to be joining the talented Bauer team to help drive forward some of the nation’s most iconic and respected brands. I look forward to tackling the challenges that lie ahead and shaping each brand as we accelerate into a highly competitive, evolving marketplace.”
He will report to Marketing Director Anne-Marie Lavan, who added: “Reece has a great mix of experience in print, broadcast and online and I’m sure will add huge value to the business.”
Bauer’s Men’s, Music and Film team comprises of FHM, ZOO and Empire Product Manager Mimi Anderson and Music Product Manager Harriet Hines who will both report directly Reece.
Reece will join Bauer on January 7th.
