The title, which publishes seven issues a year and is produced in-house by the weight-loss organisation Slimming World, aims to help readers to lose weight and become healthier and more active. Slimming World magazine’s combination of stories from successful real-life slimmers, "fabulously filling" recipe ideas and practical advice has seen it consistently add readers to its circulation year on year for the past five years, say the publishers. The latest ABC figures (January-June 2012) saw the magazine’s circulation hit an all-time high of 420,011.
Now the magazine hopes to reach even more readers via Google Play, a digital entertainment destination where users can find ebooks, movies and music as well as more than 700,000 apps and games – and, now, magazines. The agreement between Slimming World magazine and Google allows readers using their Android smartphones and tablets to purchase single issues or subscribe. A single issue costs £2.49 and a subscription for one year is £14.99.
Readers can also get free trials and customise their reading experiences on their Android tablets or phones. Purchased magazines will be stored and accessible in the cloud, meaning magazine stacks can be kept organised and easily browsed in a digital carousel. Readers can then pick up and flip through magazines when using the Google Play Magazines mobile app for Android devices.
Slimming World magazine editor and publisher Elise Wells says: “We’re delighted to be among the first magazines to be included on Google Play. At a time when many magazines have been forced to cut back, we continue to move forward with new innovations and investment in high-quality content. We constantly work to engage our readers with the most inspiring success stories, delicious healthy recipes and practical suggestions for getting active, while giving the unique Slimming World support we know is needed for people to overcome the emotional and psychological challenges of losing weight.
“We hope that making the magazine available via Google Play will attract an even wider audience to access our content and will further cement our position as the UK’s best-selling diet and health magazine, and Slimming World’s position as the UK’s leading weight-management organisation.”
The November/December 2012 issue of Slimming World magazine is available from Google Play now and the January/February 2013 issue will be available from December 20th, 2012.
