All Beeline’s data systems are cloud based and can be run either on a full bureau basis or place some or all of the control in the publisher’s hands, says Beeline.
The CRM system enables a single customer view of marketing, circulation and sales data as well as enabling pipeline management at an individual, product or team level.
The Flat Plan system allows for variable access depending on user requirements, allowing production to take control of the production process, place adverts on the page and manage the pre-production process.
Daniel Verrells, MD of Beeline, says “We have an increasing range of user-friendly publishing systems that enables publishers to manage the ever-increasing amount of data that is available. Whether a client wants to outsource the whole process or maintain more control we have the flexibility to accommodate.”
Stag Publications publish controlled circulation magazines aimed at fleet car decision makers such as Fleet World and Fleet World International as well as hosting national events The Fleet Show and the MPG marathon
MD Ross Durkin comments, “As with all growing publishers we need systems in place that work for us and Beeline have the answer. It has really made us focus on how CRM can help us strengthen our sales process”.
About Beeline Data Services
Beeline says: “Beeline Data Services are a database software and management provider drawing on many years of experience in the magazine publishing and direct marketing industry managing the controlled circulation, subscriptions or marketing data for a variety of B2B publishers.”
