From a cover that actually moves to a daily updating medal leader board, the new edition of Stylist will come to life thanks to a partnership with the free augmented reality app, Blippar.
Stylist is famous for its ground-breaking covers – a salted-caramel covered Nigella and an original Tracey Emin being just two striking images from the past 12 months – but for its upcoming Olympic Issue, the magazine has created a cover that comes to life thanks to the free app, Blippar.
Featuring Team GB’s synchronised swimming team, the Blippar app allows readers to see the cover change from a still image into an amazing choreographed routine simply by holding their phone over the magazine – you can even see this yourself by downloading Blippar, installing it on your phone or tablet and holding it over the Stylist cover image above.
In an ambitious project that has been three months in the making, the Blippar app also allows readers to get their very own daily Olympic leader board, wear and Tweet the fashion shoot’s outfits and try out some of beauty’s most incredible new hair looks. They can also watch exclusive extra video including actress Jessica Hynes in the comedy Twenty Twelve, buy from the trainer Style List special, vote on columnist Lucy Mangan’s Olympic thoughts and download recipes created by events caterer Lyndy Redding.
Editor Lisa Smosarski says, “We knew we wanted to do something really special to mark one of the biggest moments in British history and when we spoke to the Blippar team it became apparent they could help us create something innovative that would totally engage our readers and celebrate this incredible event. The Blippar team wanted to create something totally new and useful for readers. It wasn’t just about looking pretty but creating stimulating interactive content that Stylist readers will want to discover. It’s a whole new way to explore Stylist.”
Click here to see Lisa explain how to use this special Stylist issue.
Jessica Butcher, Co-Founder & CMO of Blippar says, “Blippar is thrilled to be working with Stylist on this very special edition. They have demonstrated not only a proactive, committed approach to the technology - but more importantly, a considered and well-invested approach to the content and experiences that are delivered 'off' their pages. With their support, we can't wait to be turning their pages into the must-have interactive media experience of the week for women out and about town!”
