Selling Lines
01/03/2007
July-Dec 2006 ABCs: a media buyer’s view
The Future for the Subscriptions Marketeer
Control Freak
The right moment
“Darling, you seem different somehow”
Billing strategies to boost response
Bubble, Bubble…
The Canadian Market
The Loyalty Challenge: How Magazine Subscriptions Work
01/01/2007
DMA Census 2005
Researching the redesign: getting it right
Subs – the battlefield of tomorrow?
How to use greed and fear
A Question of Frequency
Waitrose
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