Craig will be responsible for positioning the platform as a compelling, market leading proposition for agencies and brands in the UK to reach premium audiences in brand safe, fraud free, premium environments.
Tuck’s appointment comes at a crucial time as the platform is set to launch in the coming months. With News UK, Guardian News & Media, The Telegraph and Reach plc already onboard as founding partners, Tuck’s role will be to drive sales from quality agencies and brands on the platform.
With over 20 years’ experience in the media industry, Tuck joins The Ozone Project following his role as Managing Director at Radium One, where he was responsible for driving revenue and building relationships across the wider industry. Prior to this, he held roles at Fox Interactive Media, Lycos and Carlton Screen Advertising. Tuck will be reporting into Damon Reeve, CEO of The Ozone Project.
Craig Tuck, Managing Director, Ozone Audience, said: “With the platform underpinned by owned data coupled with the support of four of the largest newsbrands, we have genuine connections with over 42.5 million British consumers. This makes us uniquely positioned to help brands effectively reach their consumers in a brand-safe, premium environment at scale. The Ozone Project is what the media industry needs and I’m excited to join the business at such a crucial time.”
Damon Reeve, Chief Executive Officer, The Ozone Project, said: “Our ambition with Ozone Audience is to offer advertisers greater choice in reaching premium audiences in quality brand safe environments. As we get closer to launch and open discussions with advertisers, agencies and brands, Craig is joining at a critical time to lead this effort in creating value and ROI for our advertising partners, and I’m very excited about Craig joining the team.”
The Ozone Project aims to create a more transparent view of the digital advertising ecosystem. The platform makes it easier for advertisers and agencies to buy digital inventory by offering a single point of access to first party CRM data along with publishers’ audiences, says The Ozone Project.