A brand new quarterly glossy magazine Elegance and a weekly Saturday supplement YL will launch this Saturday, September 14, 2013.
Editor-in-Chief Damian Bates said that the newspaper was producing a bumper package for readers and wanted to offer them something different.
“Elegance is all about offering readers an insight into the realms of luxury that so many of us can only dream of attaining. For some who have been successful in their chosen fields in the booming economies of the North of Scotland, it will also give them some clues as to how to part with their hard-earned cash!”
The magazine will be distributed quarterly as part of The Press and Journal and will be available at selected hotels throughout the North of Scotland.
Damian added, “YL is a different offering entirely; a quality Saturday supplement with an emphasis on lifestyle, it covers everything from food and drink to travel, property, fashion and interior design. It will showcase recipes from celebrity chefs, including Jamie Oliver, Tom Kitchin, Michael Smith of The Three Chimneys and Lady Claire MacDonald.”
TV presenter and nutritionist, Amanda Hamilton, launches a new health column for the magazine and there are new travel writers, in-depth news features and a little bit of fun, too.
Other regular features include celebrity interviews, home interiors and 7-day TV listings and reviews. The publication will also work with local solicitors to bring readers an exclusive first look at the latest properties on the market.
Damian Bates said, “I am delighted to launch two new quality supplements that will enhance and develop The Press and Journal brand.
“Our research highlighted a gap in the market for luxury and lifestyle publications for the North of Scotland. It’s vital that we meet the needs of our readers and give them something fantastic to delve into over the weekend. I hope that these new supplements will add to the success of the P&J and give people more reason than ever to pick up their P&J each and every day.”
