The new Times Money section will feature across Times Media platforms including digital, The Times Live app, print, newsletters and video. The publisher says the launch creates a dedicated Money channel on The Times website and in the app, and is supported by an exclusive commercial partnership with Liontrust Asset Management, who join as the official launch partner.
Led by Ben Wilkinson, head of money for The Times and The Sunday Times, Times Money brings together some of the country’s best financial journalists to create a source for personal finance news and guidance. Ben joins from The Telegraph, where he was head of money.
Times Money is designed to guide readers through key financial decisions and a route to a richer life, continued the publisher, from navigating a first mortgage and tackling student loans to planning for inheritance tax and managing wealth. The new section will combine The Times and The Sunday Times’ legacy of financial journalism with a raft of interactive tools, providing insight and direction for anyone wanting to finesse their finances.
Ben Wilkinson, head of money for The Times and The Sunday Times said: “With the upcoming Budget adding to a climate of financial uncertainty, our readers are navigating complex financial decisions, and they turn to The Times and The Sunday Times for clarity and expertise they can trust. With this new dedicated Money section, highlighted in the main navigation of the website and app, we have assembled an outstanding team of reporters, experts and columnists. Our mission is to provide actionable, credible advice that empowers our audience to make the right choices for themselves and their families, ultimately making Times Money an invaluable resource across various Times Media formats."
The Times and The Sunday Times say the launch kicks off with the inaugural Times Wealth Survey, which outlines not just how much we earn and the assets we hold, but digs deep into how we as a nation feel about our money. This comes with a new feature on what it takes to be rich in Britain today. The survey of over 4,000 people will be supported by a new interactive tool, allowing readers to find out how well-off they are by comparison.
The new Times Money section will also feature other interactive tools designed to provide practical guidance. These include the "Your Dream Retirement Calculator", which helps readers quantify their pension goals based on their desired lifestyle, and the "Inheritance Tax Cutter". This tool lets subscribers enter their assets to calculate potential inheritance tax liabilities, before signposting them to valuable guides that explain how that bill can be dramatically reduced. These features provide audiences with new, tangible ways to plan their financial future.
At the centre of the new Money offer are a pool of experts and columnists, including author Dr Eliza Filby, money psychotherapist Vicky Reynal and retirement guru Bec Wilson, creating a hub of financial expertise.
Alongside these experts is the addition of a new "Ask Times Money" feature, giving readers direct access to an array of experts on a wide range of topics such as consumer rights, pensions, financial planning, savings and investing.
For commercial partners, the launch solidifies Times Money as the UK’s most influential money section. The Times is the number one indexing newsbrand for those interested in reading personal finance content, making them a key target for advertisers, added the publisher. The multiplatform proposition gives commercial partners the opportunity to present their brand online, on the app, in regular newsletters, across social media channels, and video content.
Caroline Tredget, commercial director, Times Media said: “By launching Times Money, we have created a dedicated space delivering high-quality, actionable advice in which readers are fully engaged. For advertisers, it offers a rare chance to be part of a solution-led conversation, placing their brands directly in front of an audience who are informed and actively looking to improve their financial wellbeing. Reflecting the strength of this new proposition, we are delighted to have Liontrust Asset Management join us as our launch partner."
Simon Hildrey, chief marketing officer, Liontrust Asset Management said: “Liontrust is proud to be the exclusive partner for the launch of the new and improved Times Money section. It is critical that people are supported to allow them to develop their financial knowledge and understanding. The Times has created a powerful proposition to do this by combining its journalism with a panel of industry experts. The availability of this content across multiple channels, from print and digital to video, allows Liontrust to engage meaningfully with The Times audience via their preferred medium."
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