The app, which has been developed by Grapple Mobile, will be available on iPhone, Android, Nokia and Windows phones.
What Car? editor-in-chief Chas Hallett said: “The What Car? app will be invaluable to anyone looking to buy or sell a car because it gives unparalleled access to the most comprehensive and reliable data in the marketplace. Wherever or whenever, it will give consumers the confidence that the deal they are making is the right one. The What Car? app will be vital in the car-buying process.”
The app features:
• Used-car valuation – users can find an accurate valuation by entering the make, model, bodystyle, version, year and mileage of the car they’re looking at. The app breaks down valuations by dealer price, private price, part-exchange, and trade price.
• New-car valuation – it’s easy to find an accurate list price for each model, and a What Car? Target Price, which shows an achievable discount on that car.
• What Car? independent expert advice – the app contains What Car?’s expert opinion, our universally trusted and acknowledged star rating, plus reliability ratings.
• View similarly priced cars – for every car model by turning the handset from portrait to landscape.
• Find the nearest dealer – for searched models, based on current location using GPS, or by postcode.
• Save cars to ‘My Garage’ in app – enabling quick and easy viewing at a later date.
Grapple’s CEO, Alistair Crane, said: “We’re delighted to have worked with Haymarket to extend the What Car? brand to mobile, bringing its trusted knowledge and expertise to the fingertips of consumers when and where they need it most.”
About Grapple
Grapple says: “Grapple Mobile is Europe’s leading mobile innovation and development agency. Founded in January 2010, Grapple works in partnership with the world’s leading brands to deliver commercially effective mobile innovation, brought to life with award-winning design & development. Clients include P&G, Adidas, BT and Post Office.
Grapple was recently awarded ‘Innovative Agency 2012’ at the Marketing Innovation awards and was crowned ‘Best App Developer 2011’ by Mobile Entertainment. Grapple is a privately funded company with offices in London, New York and Toronto.”
