The new issue, on sale from Thursday 28 March, offers readers the opportunity to access additional content using image recognition app Blippar. After downloading the Blippar app, readers can use their smart phone or tablet to activate interactive extras in the magazine, including bringing the cover bridal shoot to life by holding their device over the image. Readers will also be able to view additional video content in the Real Brides feature section to witness couples saying “I do”.
The May issue also features the results of You & Your Wedding’s 21st Century Bride survey: revealing the real cost of weddings; who does the planning for the big day; as well as the most popular wedding and reception venues and honeymoon destinations. The magazine also includes features on the 30 Day Body Blitz, the Ultimate Summer Cakes and all the latest wedding fashion, tips and inspiration.
There’s also a chance for readers to a win a £6000 honeymoon to Thailand, a £1000 spending spree at Debenhams, and six readers can win their wedding dress from Monsoon.
Maxine Briggs, You & Your Wedding Editor, says: “Our May issue is a bridal magazine first, using Blippar’s interactive technology to give our readers a more immersive experience from You & Your Wedding. Our cover bride comes to life, gives you a twirl and throws her bouquet in the air! The use of this type of technology is not just a gimmick but an opportunity to offer our readers additional content and a more lifelike experience from our photo shoots and features.”
Stephen Shaw, Head of Blippar's Publishing and Media Partnerships said: "Working with You & Your Wedding once again highlights Blippar ability as a digital-bridge to instantaneously link the physical and the digital. A successful campaign will ultimately be determined by the quality of the editorial content and the engaging visual stories that Blippar helps to amplify from the page and we're really excited to see how the readers respond to these 'Bridal Blipps'.”
You & Your Wedding is on sale nationwide from Thursday 28 March 2013, price £4.99.
