Abi Spooner

Abi is strategy partner at Atlas, specialising in customer behavioural data analysis, forecasting and planning, alongside delivering specialist subscriptions marketing training.

Abi worked as customer strategy officer at Dennis and Future, where she created profitable customer-first strategies to drive acquisition, efficiency and yield across The Week globally. She strives to make complex analysis accessible and understood, from the board room to the marketing teams and wider business, and says she’s at her happiest creating LTV models. Abi believes creativity really can (and probably should) start with a spreadsheet.