James Papworth

James Papworth is Marketing Director at the PPA. He previously worked at IPC Media, where, as part of his role to promote understanding and uptake of magazine advertising, he established a prestigious Magazine Planning and Effectiveness Awards programme and developed a unique creative evaluation system. Prior to joining IPC, Papworth held several senior media planning and buying roles for major brands, including Group Media Director for Waitrose at Banks Hoggins O'Shea; Media Manager for Ford and The Samaritans at Ogilvy & Mather; and Planner/Buyer for Nissan and Burtons at Carat. He began his career as Media Auditor in Carat-owned agency YMG.