A Vote for Old Age
FEATURE

A Vote for Old Age

A chance conversation in the office led Peter Johns to do some thinking about the longevity of magazine titles, and the results are this light-hearted look at magazine launch history. Peter doesn't claim that the analysis is rigorous but it reveals s

By Peter Johns  |  01/05/2006

Know your consumer - or else!
FEATURE

Know your consumer - or else!

Customer insight is considered a prerequisite in most sales environments. The more you know about your customers, the easier it is to sell to them. It kind of makes sense. Yet many UK publishers have not invested the necessary time and resource to ge

By Chris Spratling  |  01/05/2006

Dutch option
FEATURE

Dutch option

Ask any publisher what they associate with Holland, and a vibrant magazine market may not end up high on the list. Tulips definitely, windmills possibly, the Red Light District - obviously, but magazines ... well possibly not. But, as COMAG’s Paride

By Paride Forte  |  01/05/2006

Time to reconsider commodity mentality toward fulfilment
FEATURE

Time to reconsider commodity mentality toward fulfilment

Major US fulfilment houses have been busily enhancing their service offering. The question, says Karlene Lukovitz, is whether hard nosed publishers will be prepared to pay for them.

By Karlene Lukovitz  |  01/03/2006

Follow the reader
FEATURE

Follow the reader

One of the highlights of the 2005 PPA Subscriptions Conference was the keynote speech by Peter Phippen, in which he outlined how he saw the relationship between publisher and reader evolving in the years ahead, and the central role that subscription

By Peter Phippen  |  01/03/2006

The copywriter’s secret agenda
FEATURE

The copywriter’s secret agenda

What does a subscriptions copywriter actually write about? The answer is almost anything apart from your publication. Peter Hobday explains why copywriters and food critics have much in common, and presents a twelve-part list to distinguish good copy

By Peter Hobday  |  01/03/2006

Serials can be fulfilling too…
FEATURE

Serials can be fulfilling too…

The rapidly changing needs of the scientific community has led publishers, like IOPP, to rethink their product offering, with a greater emphasis on electronic access and the slicing and dicing of content. When IOPP found that their existing print ori

By Tony O'Rourke  |  01/03/2006

Free supermarket distribution
FEATURE

Free supermarket distribution

With more and more of us doing our grocery shopping in supermarkets, the chances are that you will be familiar with the free magazine racks. But what opportunities do these racks offer to publishers? James Evelegh looks at some of the marketing strat

By James Evelegh  |  01/03/2006

Magazine launches
FEATURE

Magazine launches

They make retailers’ shelves creak under the strain. They clog up the supply chain. They fragment the market for publishers. They often confuse the consumer. Yet, says Jim Bilton, it is launches which drive the whole magazine market and which provide

By Jim Bilton  |  01/03/2006

Licensing in reverse
FEATURE

Licensing in reverse

Most UK publishers are aware, if only vaguely, of the opportunities for licensing their titles and content overseas. However, because our magazines are just so much better than everyone else’s, we have never stopped to consider the possible benefits

By Bruce Sawford  |  01/03/2006

Maximising the value of your focus groups
FEATURE

Maximising the value of your focus groups

‘Let’s do some groups’ can be an understandable reaction when facing unknowns. But how do you ensure that they deliver the best possible return on your investment? Anthony Ray offers a few thoughts on constructing a checklist for future use.

By Anthony Ray  |  01/03/2006

July-Dec 2005 ABCs: a media buyer’s view
FEATURE

July-Dec 2005 ABCs: a media buyer’s view

Usually, the real story of the ABCs is not who has gone up and who has gone down, who has come in and who has bombed out – titillating though that may be. No, the really interesting stuff is to be found in the underlying trends thrown up by an intell

By Lucy Brunning  |  01/03/2006

Getting listed – and staying listed
FEATURE

Getting listed – and staying listed

Gaining that all-important listing needs proper planning, close cooperation between publisher and their chosen distributor and an understanding of the retailer’s business objectives. And, says Borders’ senior magazine buyer, Maxine Lister, staying li

By Maxine Lister  |  01/03/2006

What 2006 Ought to Look Like
FEATURE

What 2006 Ought to Look Like

We love a crisis! Some in our industry seem to put more energy into moaning about the latest (or imminent) crisis than they do into solving it. At the start of a new year, Karlene Lukovitz breaks free from the prevailing negativism to sound a more up

By Karlene Lukovitz  |  01/01/2006

Digital editions in the international market
FEATURE

Digital editions in the international market

The need to build distribution networks and work within local regulations can make export a hazardous business for publishers. The evolution of digital technologies (in the form of websites and digital editions) has provided publishers with new, less

By Paul Woodward  |  01/01/2006

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