According to distributors Seymour: “This issue also offers a free multi-purpose grooming tool and tickets to the Royal Windsor Horse Show for every reader,* as well as excellent content. DJ Murphy, Pony Magazine’s publisher, is confident this appealing package will produce a significant number of additional sales from teenage readers, whatever their level of interest in horses, due to its broad appeal across the age range.
Significant investment in the magazine, coupled with a cover price increase from £2.70 to £2.99 gives retailers an excellent opportunity to increase sales revenue from the May10 issue which goes on sale March 31st.
Pony Magazine out-sells its closest rival by over 300% and is published every four weeks.”
