The campaign has been devised by leading marketing and PR agency for the under 35s, The Lounge Group, who were given the task of raising brand awareness for the weekly magazine.
more and Miss Selfridge together will create 20 different styles over four weeks using Miss Selfridge’s Spring Summer 2010 collection. The campaign will be promoted in store and in the magazine, as well as across both parties’ social networking profiles and websites with consumers ultimately being driven to the more! facebook page.
more and Miss Selfridge will also be offering customers exclusive online content with style tips and the chance to win all of the 20 looks showcased over the course of the campaign.
Chantelle Horton, Editor of more, commented: “more is still one of the most influential and exciting titles on the newsstand, with a winning weekly formula as the love and life survival guide for young women.
“The partnership with Miss Selfridge illustrates what a huge part high street fashion plays in our readers’ lives – and underlines more’s position as the go-to brand for the most up-to-date fashion advice for 20-something women.”
Sara Gil, Commercial Director at The Lounge said, “more is already popular with a lot of young women because of its quality content, format and frequency. We wanted to focus on raising awareness of more amongst its wider-target market and reaffirming its fast, fashion credentials. By teaming up with Miss Selfridge, we are able to offer the readers just that.”
The campaign will run throughout the UK, beginning yesterday.
