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WARC releases programmatic report
According to WARC, declining addressability, brand safety and ad fraud are set to define programmatic advertising over the next year.
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Time Out London reveals OOH campaign
Time Out London has revealed its hyper-local out-of-home campaign to launch new WhatsApp Channels with billboards across Hackney, Bethnal Green and Walthamstow to inspire locals to follow Time Out on WhatsApp.
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Readly launches second Retro series
Readly has launched The Evening Standard Olympic Games Retro series.
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Bloomberg releases Gen AI-enhanced solution
Bloomberg says the solution maximizes productivity with consistent workflow on desktop, mobile, and large-screen devices.
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BMJ Impact Analytics available via OpenAthens
BMJ Group has announced that access to BMJ Impact Analytics is now available via OpenAthens.
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AA publishes inaugural report from AI Taskforce
The new Advertising Association report includes case studies of AI in action and a 12 point ‘Checklist for Responsible AI Adoption’.
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Good Food announces product endorsement
Good Food has announced its first-ever product endorsement with Finish.
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impact.com launches referral marketing solution
impact.com has unveiled a customisable customer referral solution that aims to help brands to build authentic trust with new audiences.
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The Countryside Alliance expands partnership with ESco
The Countryside Alliance has expanded its partnership with ESco to outsource membership management.
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Spike Art Magazine launches digital archive
Spike is launching a complete digital archive in collaboration with Exact Editions, a development in restructuring the magazine’s subscription offerings.
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Informa announces half-year results
Full year guidance increased, recommended offer for Ascential and credit rating upgrade.
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AA and WARC release latest report
According to the latest expenditure report, UK Advertising spend reached £9.2bn in Q1 2024.
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Centaur releases interim results
Centaur, an international provider of business intelligence and learning, has presented its interim results for the 6 months ended 30 June 2024.
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Media 10 and QMJ Group partner
Media 10 and QMJ Group have announced a strategic partnership agreement for their surfaces and concrete sectors.
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RELX releases half year results
RELX, a global provider of information-based analytics and decision tools, reports results for the first half of 2024 and reaffirms the full year outlook.
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