Glamour names first global editorial director

Condé Nast has announced the appointment of Samantha Barry as Glamour’s first global editorial director. In this new role the publisher says she will oversee all content strategy for Glamour across the brand’s global editions in Germany, Mexico and Latin American, Spain, UK, and the U.S. Barry has been the editor in chief of Glamour U.S. since 2018 and in 2021 became Americas editorial director.

From Anna Wintour, Condé Nast chief content officer and global editorial director, Vogue: “I can’t think of a stronger leader to become Glamour’s first-ever global editorial director. Sam has impeccable editorial instincts and has successfully led Glamour into its digital future. She is passionate and cares deeply about what matters most to women today as shown through her powerful advocacy for issues like paid family leave. I’m incredibly excited for Glamour’s next era under her direction.”

From Samantha Barry, global editorial director, Glamour: “As I step into this global editorial director role, I am excited to harness Glamour’s storied legacy and amplify the voices of women worldwide. The Glamour teams around the world—in Germany, Mexico, Spain, UK, and the U.S.—have done a phenomenal job of telling the stories of women across every platform with content that not only informs and entertains, but inspires action and advocacy. I am thrilled to work with our incredibly talented teams to elevate diverse narratives and to forge a global path for Glamour, where every woman’s story matters.”

The publisher says, under Barry’s leadership as editor in chief of Glamour U.S., the women’s title has transformed into a digital-first brand while growing its audience and engagement, in addition to video and commerce capabilities. During her tenure, she has evolved the annual Women of the Year Awards into a global celebration that champions Glamour’s diverse community around the world, added the publisher. Glamour says its journalism continues to advocate for women with campaigns including The Time to Pass Paid Leave Is Now and 2024 Election: What’s at Stake for Women.

Barry continues to produce powerful features and interviews for the brand. Over the last year alone, the publisher says she traveled to Malawi with Amal Clooney, Melinda Gates and Michelle Obama for a special report on their fight to end child marriage. She also sat down with Sophia Bush for a newsmaking conversation and, most recently, she brought together the mothers of some of the world’s biggest superstars: Tina Knowles, Donna Kelce, Maggie Baird, and Mandy Teefey. Salma Hayek, Lupita Nyong and Serena Williams have all recently graced the cover under her direction.

Prior to joining Condé Nast, Barry served as executive producer at CNN where she ran the global social and emerging media teams. She serves on the advisory board of Goals House and Room to Read. Barry recently received an Honorary Doctorate from Ulster University.

Glamour U.S. will host its 34th annual Women of the Year event on October 8 in New York City, followed by Glamour Spain on November 6, Glamour Germany on November 12, and Glamour Mexico & Latin America on November 13. Glamour UK kicked off the global celebrations on October 1.