Utiq expands reach

Utiq, a European AdTech company with a telco-powered first-party identifier, has confirmed the addition of home internet connections as a deterministic Network Signal within its industry-leading Authentic Consent Service.

Utiq says, commencing initially in France, the inclusion of WiFi and Fixed Line enabled Network Signals – in addition to the present mobile internet connection - will strengthen the reach, frequency and impression delivery of the Utiq Service to its consented Authentic Audiences.

However, Utiq continued, an even greater benefit to the digital advertising and marketing ecosystem comes through a single-source, cross-device addressability solution for Display, Video and App formats across, Mobile, PC and CTV screens. Utiq says this means that it can support the execution, targeting and measurement of campaigns across multiple devices and channels at scale.

Utiq launched in mid-2023 offering a purpose-driven service to the market that solves the consent, privacy and addressability issues of an increasingly fragmented and disconnected internet. In only 18 months, it says it is now operational and available in Germany, France and Spain, with UK and Italy to follow shortly, and is enabling deterministic, responsible advertising to millions of consented, human audiences.

The company says its Authentic Consent Service empowers brands and publishers to address consented audiences through its Telco-powered first party identifier. This enables secure and encrypted, scaled addressability, while embracing the toughest privacy standards, added Utiq.

Marc Bresseel, chief executive officer at Utiq, said: “Although mobile data usage in any market is significant, extending coverage of our Authentic Consent Service to include home internet connections reflects natural audience behaviour, increasing Service reach, frequency and impression delivery.

“Our promise to the industry is to enable responsible digital marketing through Authentic Audiences – accessible, addressable first party audiences at scale - without ever compromising consent or privacy rights. Adding WiFi and Fixed Line enabled Network Signals builds exponential value into this promise, and our growth and traction reflects this potential.”