Pricing strategies
FEATURE

Pricing strategies

Philip Preston, marketing director of Archant Norfolk, has done extensive research into cover pricing. Here he summarises his findings whilst focusing on his flagship title – the Eastern Daily Press.

By Philip Preston  |  01/09/2004

When the status quo is no longer good enough
FEATURE

When the status quo is no longer good enough

In their efforts to shore up the existing structure, many in the supply chain are losing sight of the consumer. FT circulation director Martin Ashford argues that the industry needs to change and to refine its offering.

By Martin Ashford  |  01/09/2004

No room for complacency
FEATURE

No room for complacency

Free newspapers have made great strides in improving distribution efficiency. The Leaflet Company’s Mark Young applauds their efforts, but warns that declining coverage and deteriorating ROI means that publishers can not afford to rest on their laure

By Mark Young  |  01/07/2004

Marketing paid for content
FEATURE

Marketing paid for content

Media web sites have evolved from a simple “pay” or “free” scenario to a more sophisticated tiered approach where paid and free sit comfortably alongside. Indeed the free content is seen as the marketing for the paid-for content. Andrea Kirkby assess

By Andrea Kirkby  |  01/07/2004

The top twenty
FEATURE

The top twenty

How agitated do you get when your circulation flat lines or decreases? If the answer is “very” then help is at hand. Margaret Snowdon, through her Excellence in Newspaper Sales Benchmarking initiative, has identified twenty key factors. If you get th

By Margaret Snowdon  |  01/07/2004

And the winner is …
FEATURE

And the winner is …

What is your paper’s attitude to promotions? Do you do them occasionally and grudgingly or often and with gusto? The Teesside Evening Gazette promotes all the time and, as James Evelegh reports, they’ve got rather good at it.

By James Evelegh  |  01/07/2004

13 steps to increasing your website traffic
FEATURE

13 steps to increasing your website traffic

More and more publishers are increasing circulations with the help of online subscriptions marketing. To join them, you know you need a website but how do you get any visitors? Mark Nunney, MD of The Website Marketing Company explains.

By Mark Nunney  |  01/05/2004

Publisher turns programmer
FEATURE

Publisher turns programmer

Publishers do lots of things well but writing software isn’t usually one of them. For good reasons we tend to leave that to our suppliers. However, faced with challenges but no available third part solution, the team at the Herald & Post Series, deci

By James Evelegh  |  01/05/2004

Game for anything
FEATURE

Game for anything

Game cards have long been a staple of reader promotion strategies for the national and regional press. Here, David Dodds of Edward Thompson Promotional Games explains the appeal and outlines some of the available options.

By David Dodds  |  01/05/2004

Countdown to Cardiff
FEATURE

Countdown to Cardiff

When Bolton Wanderers reached the 2004 Carling Cup Final, few people in the town were as excited as the team from the Bolton Evening News. In terms of newspaper sales opportunities this was a dream come true.

By James Evelegh  |  01/05/2004

Supply chain politics
FEATURE

Supply chain politics

When it comes to setting supply levels, newspaper publishers have much to learn from other FMCG manufacturers. High numbers of newsagent sell outs sit uncomfortably alongside high volumes of unsolds – suggesting serious flaws somewhere in the supply

By David Owen  |  01/05/2004

VFD overview
FEATURE

VFD overview

James Evelegh takes a look at the VFD sector and solicits the views of Archant Anglia’s group distribution manager Steve Shepherd, the editor of The Hunts Post Paul Richardson and Martyn Gates, director of newspapers and consumer magazines at the ABC

By James Evelegh  |  01/03/2004

Digital versions
FEATURE

Digital versions

When it comes to digital versions, most of us would prefer not to have to think about them. We know print, we’re comfortable with print, we don’t like change and yes, my head is stuck in the sand. If you’re happy to miss out, then stay put. Alternati

By James Evelegh  |  01/03/2004

Segmentation strategies
FEATURE

Segmentation strategies

UK newspaper publishers are increasingly looking at data-driven marketing processes and “subscriptions models” for newspaper sales. In the US these are already commonplace. Here, in the light of increasing restrictions on the use of telemarketing in

By Tom Ratkovich  |  01/03/2004

Glittering prizes
FEATURE

Glittering prizes

According to Mike Newman, the publishing industry is too often guilty of focusing on circulation problems rather than circulation solutions. Here he outlines three areas, where if the will and imagination can be found, there are great prizes to be wo

By Mike Newman  |  01/03/2004

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