Evening newspapers can increase their circulations!
FEATURE

Evening newspapers can increase their circulations!

Margaret Snowdon looks at the key factors which are driving circulation. She highlights two evening titles achieving encouraging newspaper sales performances because they know exactly who their readers are, and could be, and provide them with what th

By Margaret Snowdon  |  01/01/2005

Home delivery – does it matter anymore?
FEATURE

Home delivery – does it matter anymore?

At a time when big retailers are embracing home grocery delivery, why is home news delivery in such a mess? Is it a coincidence that the fall in newspaper circulations has coincided with the decline of HND. Daily Mail circulation director Neil Jagger

By Neil Jagger  |  01/01/2005

Getting the web to work for publishers
FEATURE

Getting the web to work for publishers

More and more companies are discovering that the web can have a significant impact on the way they and their competitors do business. Simon Elgar, group marketing director of Reed Business Information, examines what this means for magazine publishers

By Simon Elgar  |  01/11/2004

Measuring up to expectation?
FEATURE

Measuring up to expectation?

In today’s multi-media world, where our readers receive content across an ever growing number of platforms, are we measuring the right things? Russell Borthwick urges the regional newspaper sector to invest more time and resource into the quest for a

By Russell Borthwick  |  01/11/2004

AOP conference 2004
FEATURE

AOP conference 2004

On 21 October the Association of Online Publishers held its annual conference at the Grosvenor House in London. Over twenty well known faces from the world of online publishing spoke across a wide range of issues. Here, James Evelegh reviews the pres

By James Evelegh  |  01/11/2004

Cross media
FEATURE

Cross media

On 9 September the Business Circulation Management Association (BCMA) held its inaugural event at the Westbury Mayfair Hotel in London. The theme was cross media activity. A number of prominent industry figures spoke about their experiences utilising

By James Evelegh  |  01/11/2004

Bill writing – a dying art?
FEATURE

Bill writing – a dying art?

Newspaper bills used to be a staple of newspaper marketing and the hand writing of them was a rite of passage for young circulation execs. Roger Winfield says that, with the decline of home news delivery and with newspapers increasingly being purchas

By Roger Winfield  |  01/11/2004

Working in harmony
FEATURE

Working in harmony

Do your circulation and marketing teams work in the same room, floor, building, city, county, hemisphere? (delete where applicable) Do they talk to each other hourly, daily, weekly, monthly, annually, never? At the Independent the two teams work in t

By David Greene  |  01/11/2004

Delivering a relevant and valuable reader experience
FEATURE

Delivering a relevant and valuable reader experience

Readers are the most valuable asset of every newspaper. According to Margaret Snowdon, the challenge is for regional newspapers to not only retain existing readers but also to attract new readers. The key to this is in defining your market.

By Margaret Snowdon  |  01/09/2004

It’s for you! … or is it?
FEATURE

It’s for you! … or is it?

Keeping up with readers is no easy task, but today’s circulators actually need to be one step ahead of their readers if they are to take full advantage of new technologies and changing lifestyles. According to Roundpoint’s Trevor Shonfeld, being one

By Trevor Shonfeld  |  01/09/2004

How often do you get it?
FEATURE

How often do you get it?

What do you do when your ailing title has a hard core of loyal readers? They are too good to ignore but how do you retain their valuable purchasing power and close the title at the same time? James Evelegh talks to Kent Messenger Group’s Caroline Bri

By James Evelegh  |  01/09/2004

On the town
FEATURE

On the town

On 20th July, BPA Worldwide held one of its “town meetings” in London to debate aspects of digital editions. James Evelegh attended and heard a number of themes emerge.

By James Evelegh  |  01/09/2004

Pricing strategies
FEATURE

Pricing strategies

Philip Preston, marketing director of Archant Norfolk, has done extensive research into cover pricing. Here he summarises his findings whilst focusing on his flagship title – the Eastern Daily Press.

By Philip Preston  |  01/09/2004

When the status quo is no longer good enough
FEATURE

When the status quo is no longer good enough

In their efforts to shore up the existing structure, many in the supply chain are losing sight of the consumer. FT circulation director Martin Ashford argues that the industry needs to change and to refine its offering.

By Martin Ashford  |  01/09/2004

No room for complacency
FEATURE

No room for complacency

Free newspapers have made great strides in improving distribution efficiency. The Leaflet Company’s Mark Young applauds their efforts, but warns that declining coverage and deteriorating ROI means that publishers can not afford to rest on their laure

By Mark Young  |  01/07/2004

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