Countdown to Cardiff
FEATURE

Countdown to Cardiff

When Bolton Wanderers reached the 2004 Carling Cup Final, few people in the town were as excited as the team from the Bolton Evening News. In terms of newspaper sales opportunities this was a dream come true.

By James Evelegh  |  01/05/2004

Supply chain politics
FEATURE

Supply chain politics

When it comes to setting supply levels, newspaper publishers have much to learn from other FMCG manufacturers. High numbers of newsagent sell outs sit uncomfortably alongside high volumes of unsolds – suggesting serious flaws somewhere in the supply

By David Owen  |  01/05/2004

VFD overview
FEATURE

VFD overview

James Evelegh takes a look at the VFD sector and solicits the views of Archant Anglia’s group distribution manager Steve Shepherd, the editor of The Hunts Post Paul Richardson and Martyn Gates, director of newspapers and consumer magazines at the ABC

By James Evelegh  |  01/03/2004

Digital versions
FEATURE

Digital versions

When it comes to digital versions, most of us would prefer not to have to think about them. We know print, we’re comfortable with print, we don’t like change and yes, my head is stuck in the sand. If you’re happy to miss out, then stay put. Alternati

By James Evelegh  |  01/03/2004

Segmentation strategies
FEATURE

Segmentation strategies

UK newspaper publishers are increasingly looking at data-driven marketing processes and “subscriptions models” for newspaper sales. In the US these are already commonplace. Here, in the light of increasing restrictions on the use of telemarketing in

By Tom Ratkovich  |  01/03/2004

Glittering prizes
FEATURE

Glittering prizes

According to Mike Newman, the publishing industry is too often guilty of focusing on circulation problems rather than circulation solutions. Here he outlines three areas, where if the will and imagination can be found, there are great prizes to be wo

By Mike Newman  |  01/03/2004

Norfolk Direct
FEATURE

Norfolk Direct

Huge amounts are spent by the regionals on circulation marketing, yet the suspicion persists that it is not money well spent. Too much wastage and too little retention. Philip Preston of Archant Norfolk is one of a select band trying something differ

By James Evelegh  |  01/01/2004

Success is Sweet
FEATURE

Success is Sweet

Web usage has evolved to the point where it is no longer viewed as simply an alternative distribution channel but as a means of offering totally new services and enhanced levels of customer service. James Evelegh talks to Jose Garcia of Consult GEE a

By James Evelegh  |  01/01/2004

The rise and rise of email marketing
FEATURE

The rise and rise of email marketing

Undoubtedly quicker and cheaper, email marketing has taken off in the UK. However it is not without its risks and is not the solution to every marketing problem. James Evelegh talks to Angus Chenevix Trench of Tower Publishing Services about the upsi

By James Evelegh  |  01/01/2004

Digital newspaper printing – the missing link
FEATURE

Digital newspaper printing – the missing link

The technology is getting more accessible and some newspapers are testing the water but takeup is slow. With a little more imagination there are commercial opportunities to be realised, argues David Owen.

By David Owen  |  01/01/2004

And then there were none?
FEATURE

And then there were none?

First the Independent, next The Times – which broadsheet will be next? And in twelve months’ time, will there be any left? Peter Preston, former editor of The Guardian presents a broader perspective on the tabloid - sorry, "compact" - frenzy.

By Peter Preston  |  01/01/2004

Ooh aah - Daily Star!
FEATURE

Ooh aah - Daily Star!

Porn of varying grades flourishes in Germany and Scandinavia but it is generally confined to top shelf magazines, not the newsstand. The Sun, the Daily Sport and the Daily Star, in satisfying people's more earthy tastes, have been a speciality of the

By Brian Collett  |  01/11/2003

Northampton talking
FEATURE

Northampton talking

The regional newspaper sector is buzzing! Almost half of all regional press titles in ABC membership increased sales in the Jan-June 2003 period. Here, Brian Collett talks to Steve Miles, circulation director of Northamptonshire Newspapers, to get th

By Brian Collett  |  01/11/2003

Centralised vs Local - regional press online
FEATURE

Centralised vs Local - regional press online

Centralised web development is the order of the day at most regional newspaper groups, but as Andrea Kirkby reports, some regional papers are given the freedom to produce very localised and imaginative content.

By Andrea Kirkby  |  01/11/2003

Ten routes to successful online subscriptions
FEATURE

Ten routes to successful online subscriptions

"Online subscription models can deliver today", says Dominic Jacquesson, chief operating officer of newsletter publisher Electric Word plc. Here, he imparts ten of the lessons they have learnt during the course of setting up a successful online subsc

By Dominic Jacquesson  |  01/11/2003

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