Using audited figures as a starting point, and data from just about everywhere, readership is the current trading base for advertising and, says Roger Holland, it is not quite as straightforward as some may think.
A compelling front page sells extra copies. Simple! You’d be hard pushed to find anyone who disagrees with that statement. Why is it then, asks Peter Sands, that newspapers so often fail to do themselves justice in this crucial area of sales and mark
The Telegraph has had a tumultuous time of late; new owners, new management, new editor and, agonisingly, a circulation dip below the magic million. Tony Coad meets group marketing director Katie Vanneck and hears an upbeat and optimistic view of the
Each issue, Alan Geere casts an eye over the performance of the national press.
This was one of the topics considered at the recent PPA Subscriptions 2005 Conference. Organised and run for the PPA by the Business Circulation Management Association (BCMA), the session examined the opportunities and challenges of taking existing b
As all publishers continue to engage with the web, Jonathan Feroze, managing director of Business Monitor International and chairman of the UK Newsletter & Electronic Publishers Association (UK NEPA), reports on the latest onslaught of the search eng
In the third of her series, Andrea Kirkby looks at the online performance of the regionals … and finds them wanting. With some honourable exceptions, the regionals appear to be following market trends rather than leading them; the sites too often lac
Writing copy for the web – or emails – is a completely new discipline. Or is it? Andy Maslen looks at a few basic truths for digital copywriting.
Last autumn saw a covermount frenzy in the national press with publishers falling over themselves to tempt floating readers with free CDs and DVDs. Yet, many in the industry, not least the proprietors themselves, are openly questioning their value. D
Each issue, Alan Geere casts an eye over the performance of the national press.
The UK evening press market has had a torrid time of late – yet some titles have managed to increase sales, whilst some others have at least shed readers at a less alarming rate than most. The Norwich Evening News’ Philip Preston recently undertook r
Newspaper owners are feeling the heat. The emergence of paid for search and the aggressive intrusion by Google & co into our markets is causing great unease in newspaper boardrooms. Yet, says Tony Coad, it is too early to throw in the towel, but what
The words ‘reader research’ and ‘brand awareness’ can make some editors a little defensive – especially when they come accompanied by a long list of all that is wrong with the paper. Yet, without the editor onboard, branding projects are doomed to fa
While specialist titles blazed a trail online, most general interest titles lagged behind in terms of online development. They are now catching up, nurturing online communities, refining their business models and are increasingly aware that the compe
Sales promotion has come a long way since the days when the answer to everything was ‘bingo’ and space on the front page could only be secured over the editor’s dead body. Russell Borthwick tracks the changes in this fast changing and increasingly hi
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