The first sight of an all singing, all dancing digital edition is a truly memorable experience. The pages turn, you can zoom in and out, place your electronic bookmarks, play audio clips and look at video, all from what is unmistakably a magazine. Fu
Each year, the Newspaper Society’s Circulation, Editorial & Promotions Awards recognises the most innovative and successful promotional campaigns from across the regional press. Austen Dack has trawled through this year’s entries and here highlights
While there has been much talk about the Daily Telegraph’s shiny new newsroom, less well publicised has been the progress made by many regional papers down the integrated path. Andrea Kirkby talks to some leading lights in the regional press about th
With newspaper circulations generally heading in the wrong direction, the onus is on marketing teams to help stem, and if possible reverse, the tide. Most newspapers invest heavily in reader promotions, and it is increasingly difficult to create inno
With so many pundits talking the newspaper industry down, it is refreshing to find someone prepared to fight its corner. Gavin O’Reilly acknowledges some structural problems with the UK market, yet sees a bright future for the printed newspaper. Ray
AOP research into the digital lives of UK consumers shows that new patterns of consumption continue to develop, as users access content in new and evolving ways, presenting publishers with new opportunities. Ron Nussey summarises the key findings.
Most publishers now make some money from the web, some of the time. Some make lots all of the time. But the challenge for both groups is to find new ways of monetising their online presence, because, says Ian Jindal, the current business model is uns
The marketer’s lexicon has expanded dramatically in this online age. Terms and phrases unheard of even five years ago, are now commonplace in our marketing departments. One such ‘new’ term is ‘landing page’. Don Nicholas explains its significance and
Across the web, the big search engines rule supreme, seemingly sweeping all before them. Yet there is one corner of the internet, where the volume driven models of Google & co are having trouble servicing effectively, and that is B2B. Highly targeted
When Old Ben, the newstrade’s very own charity, was founded, Queen Victoria had been on the throne for just two years! The charity’s name has changed a number of times since then and the challenges today are very different. Alex van Straubenzee, its
Today’s multi-media world and publishers’ focus on multi-platform content delivery have served to greatly enhance the standing of the IT function. IT specialists are now highly prized. Nick Cutts looks at how newspaper publishers should organise thei
Is the print paper doomed? Judging by the wailing and gnashing of teeth in some print circles, you’d be forgiven for thinking it was. Yet the printed newspaper remains hugely popular. Yes, it needs to adapt to changing technologies and markets, but w
Controlling the presentation of your newspaper at retail is central to maximising sales. Archant Norfolk has recently given its field sales teams PDA technology to help improve the effectiveness of their calls and the quality of the information comin
2007 promises to be the year that consumer publishers get their online act together as all the main publishers announce significant plans for the internet side of their business. So exactly what do they need to do to truly integrate their publishing
Chris Gregory takes us back in time to assess what the writings of a long-dead copywriter can tell us about direct marketing in the digital age.
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