Ozone – a digital advertising platform built for brands by publishers – announces a new partnership with Mediahuis Ireland that will see its news and media brands become part of Ozone’s premium audience offering.
Metro says the ‘reveal’ format celebrated the return of tombola’s Bug Match game.
Tindle Newspapers, a UK-based publishing company, has integrated Mediaferry, a cloud-based platform by EKCS.
James Evelegh picks out eight top tips from the many on offer at the recent webinar.
Bauer Media has partnered with YoungMinds and Esther Ghey to support safer social media use.
Metro says Tesco’s scented cover wrap aims to amplify its Christmas campaign.
The newsbrands are offering £100,000 to advertisers that promote more sustainable behaviours.
We grab five minutes with Sara Vincent, UK MD, Utiq, to discuss the open web and why safeguarding its future is so important.
Outcomes data can help publishers measure the impact digital ads have on the perception of an advertiser’s brand, and optimise towards greater campaign success and other goals, says Sean Adams, chief marketing officer at Brand Metrics.
Ozone has announced it has partnered with Ipsos iris to demonstrate the power of audiences across the Premium Web.
Media 10 CEO Lee Newton, surprised Group Marketing Director Rob Nathan onstage at the EN Indy Expo conference last month, by promoting him to managing director.
Following other European launches, Austria becomes Utiq’s sixth operational market.
Advertisers are expected to spend a record £10.5bn during the festive season, according to new data released by the Advertising Association (AA) and WARC.
British GQ Men of The Year announces its return and a new partnership with Jo Malone London.
According to the report, ad spend reached £19.6 billion in first half of 2024, ahead of expectations.
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