A new study from Newsworks has quantified the commercial value of culture for the first time, revealing that cultural relevance contributes to 15% of UK sales and is worth an estimated £147 billion to UK consumer spending.
Maynards Bassetts ‘sets the juice loose’ in IX activation fronted by voice of darts, John McDonald.
British clothing brand Weird Fish has teamed up with Beano to give some of their most loved stars a fishy makeover, through five limited edition cartoon T-shirts.
A new IAB UK study sizes the UK creator partnerships market, forecasting 26% growth to £1.217bn this year.
Quality rather than quantity is driving the next stage in programmatic’s journey. Larraine Criss, COO at Preciso, explains why this is good news for both buy-side and sell-side.
David White joins Mail Metro Media to build an in-house creator talent agency for brand partnerships.
Calm wins the trophy at an industry padel tournament led by Mail Metro Media’s Dom Williams.
Spread the Word Media, an independent sales and marketing agency, has been appointed by Anthem Publishing to help drive advertising revenues across some of its niche consumer titles.
People buy people! James Evelegh looks at what characteristics one needs to be good at selling.
British adults are increasingly consuming commercial media in isolation, with 16–34s now spending almost half of their commercial media time without others, according to new data from the IPA.
The inaugural Stylist The Skincare Awards 2027 are launched as new research reveals 64% of women rank skincare as their number one essential.
Iconic Media Group takes on the 'trust recession' with 20 new commercial hires.
Demand for publisher content is increasingly coming from machines, not humans. Eyal Knoll Wel Roth, an industry specialist at Amazon Web Services, tells us what publishers need to be doing to monetise this demand.
The online pilot will launch in November 2026 ahead of the official international launch of the full collection in February 2027.
Time Out reveals The Top 2%: the UK’s 200 best restaurants, in partnership with Chase.
1834 articles - Page 1/123
<< Back to Key Topics