RESEARCH
Mobile Ad Trends
The latest IAB/PWC Mobile Adspend report shows a sector in rapid growth. Alex Kozloff looks at the main findings of the report and their implications for publishers.
Advertising/commercial
VIEW FROM THE STATES
An Advertorial By Any Other Name...
Is drawing lines between editorial content and commercialism as outmoded as standalone print magazines? Magazine publishers’ decisions on this score are complex, and demand serious consideration, given the potential implications for their long-term f
FEATURE
Print’s digital dimension
Could digital be the saviour of print? The last twelve months have seen increasing numbers of publishers starting to use augmented reality technology to add an extra dimension to their print offering, and readers have responded positively. Jo Bowman
COLUMNS
Magazine-Branded Consumer Products: Suits to Nuts
Licensing magazine brands to physical consumer products is hardly a new concept, writes Karlene Lukovitz, but it’s among the revenue channels being pursued more aggressively and innovatively by what we now call “magazine-based media companies”.
FEATURE
Towards the light… towards illumination
Future has been working hard to secure its place in the new media world. Underpinning much of their digital transition is a growing appreciation of, and reliance on, Customer Insight. Simon Wainwright, recently appointed to the newly created role of
FEATURE
Ad ops to the fore
Ad ops are the unsung heroes of successful online ad campaigns. Yet, if online publishers are to grow ad revenue and market share, writes Tim Faircliff, then they are going to have to completely reassess their approach to ad ops and the people who wo
INTERVIEW
Rufus Olins - interview
Some jobs are more challenging than others, and the task of marketing newspapers to the media buying community in the current climate is probably one of those. Ray Snoddy talks to Rufus Olins about what he hopes to achieve at Newsworks.
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