Outcomes data can help publishers measure the impact digital ads have on the perception of an advertiser’s brand, and optimise towards greater campaign success and other goals, says Sean Adams, chief marketing officer at Brand Metrics.
Ozone has announced it has partnered with Ipsos iris to demonstrate the power of audiences across the Premium Web.
Media 10 CEO Lee Newton, surprised Group Marketing Director Rob Nathan onstage at the EN Indy Expo conference last month, by promoting him to managing director.
Following other European launches, Austria becomes Utiq’s sixth operational market.
Advertisers are expected to spend a record £10.5bn during the festive season, according to new data released by the Advertising Association (AA) and WARC.
British GQ Men of The Year announces its return and a new partnership with Jo Malone London.
According to the report, ad spend reached £19.6 billion in first half of 2024, ahead of expectations.
SeenThis has appointed two agency partners in Australia to bolster its ANZ business as it expands its advertising sales team.
According to the update, video ad spend grew by 26% YoY in the first half of 2024.
The Harper’s Bazaar Women of the Year Awards return with The Platinum Card By American Express named headline partner.
It has been announced that cross-industry print package “The National” will be closed as of 31st October.
The Daily Mirror Pride of Britain and Pride of Scotland Awards have announced P&O Cruises as new headline partner.
dmg ventures, a consumer venture capital investor, has announced two new £25m funds, targeting fast-growing startups in Europe and the US.
Immediate has announced Guljeet Samra as director of acquisitions and social media.
Hoodies, mugs and caps are available with the Scotsman thistle masthead from its new online store.
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