News
Sky signs integrated world cup ad deal with News UK
The cross-brand campaign incorporates innovative video, digital, print and podcast executions across The Sun, Times Media and talkSPORT.
Advertising/commercial
Q&A
Improving sales team performance: 5 minutes with… Patrick Lidstone
Publishers can greatly improve the performance of their sales teams if they support them properly. We grab five minutes with The Engine Shed’s Patrick Lidstone to find out more.
News
'Back Don’t Block' campaign relaunches ahead of World Cup
From war to the World Cup, audiences turn to trusted journalism, says Newsworks, but advertisers continue to block news.
News
Immediate appoints Charles Cox
Immediate has announced the appointment of Charles Cox as performance marketing & acquisitions director.
News
The Telegraph launches National Pub Day for their Save Our Pubs Campaign
Hundreds of pubs across Britain will serve free pints of Telegraph Ale to mark The Telegraph’s National Pub Day on May 16.
News
Affiliate and partner marketing spend grows to £1.8 billion in 2025
The APMA’s State of the Affiliate Nation report shows spend and revenues increasing as companies turn to high-performing, accountable channels.
News
The Whole Picture: the Guardian reinvents Points of View advert
The Guardian yesterday brought its global brand campaign The Whole Picture to the UK, by launching a reinvention of its Points of View advert.
News
Advertising Association appoints first vice president and new Front Foot chair
Charlie Rudd and Natalie Bell to play key leadership roles in delivering the AA’s strategy.
News
PA Media Group appoints Chris Pharo
PA Media Group has appointed Chris Pharo to lead its PR & Marketing Services division.
News
Cosmopolitan UK launches brand licensing partnership with Dreams
Hearst UK has announced a new Cosmopolitan UK licensing partnership with Dreams on a range of bed frames and sofa beds that fuse style, comfort and practicality for modern living.
News
News UK launches Times ExplorAItion Synthetic Audience Insight tool
The AI-powered insight tool allows advertisers to pre-test and optimise campaigns before they go live.
News
Bloomberg Media gets to the “Money Side of the Story” in new brand campaign
The global business news organisation highlights Bloomberg.com’s commitment to the financial angle of every headline.
News
The Independent returns as exclusive news partner of Camp Bestival 2026
The news brand will expand its presence at the UK’s family festival, with extensive behind-the-scenes coverage, appearances and more.
News
Q1 2026 IPA Bellwether Report released
The IPA says the Q1 2026 Bellwether Report is a key indicator of the health of the economy.
REVIEW
AOP CRUNCH: How publishers can unlock and leverage loyalty from attention-torn audiences
User loyalty drives both recurring reader revenues and premium ad rates. The AOP’s Richard Reeves reviews their latest CRUNCH event which looked at how publishers are building and monetising loyal audiences.
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