COLUMN
AI: knowing its limitations
AI looks set to play a big role in all our futures, but there are some things it can’t do…
Artificial intelligence
News
IPA Council split after deepfake debate
The IPA Council is split after a deepfake debate on the threat of AI to adland.
News
Atex powers Matik with generative AI
Atex Global Media has announced the release of generative AI capabilities in its image editor, Matik.
News
Cambridge launches AI research ethics policy
Cambridge says new guidelines will help researchers use generative AI tools like ChatGPT while upholding academic standards around transparency, plagiarism, accuracy and originality.
News
GumGum announces SAP as new EMEA client
GumGum have announced that SAP has increased brand awareness using GumGum’s ad formats and Verity, GumGum’s contextual targeting solution.
News
GumGum and JW Player announce partnership
Their partnership aims to integrate viewability and contextual capabilities to offer clients the opportunity to enhance scale, reach and campaign performance.
News
Reach launches AI powered tool
Reach has announced the launch of Neptune Recommender, an AI tool that serves users content more relevant to their interests to increase engagement.
FEATURE
Closing the AI gap: how small news publishers can benefit
Many small publishers keep putting AI on the back burner because they are either too busy with the day-to-day or see it as being beyond their capabilities. As a result, they risk missing out...
FEATURE
Collaboration Culture
Some industries are making great strides in how they use AI, but what about publishing? Many news organisations will struggle to reap the potential benefits, unless they learn to work together.
FEATURE
AI: time to crack on
Publishers have been talking about AI for years and usage is steadily increasing, but are we moving fast enough? Charlie Beckett says there’s a real risk of publishers being left behind.
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