Circulation marketing strategies across newsstand and subs should be considered in the round. We grab five minutes with InterMedia’s commercial and marketing director, Jamie Wren, to discuss the benefits of adopting an integrated approach.
News UK has announced that Tracey Hart, Newsprinters Commercial Director of Operations, is expanding her role to take responsibility for all aspects of its Retail function.
The world of events is changing rapidly, with organisers putting almost as much effort into what happens between events as to at the events themselves. We grab five minutes with Circdata’s Steve Russell to find out more.
Mediahuis has selected Zephr, a Zuora company, to power the next generation of paywalls across their full suite of publishing titles.
The quality of British magazines means that they are in high demand overseas. We grab five minutes with Marketforce’s Richard Salsbury to find out how publishers can take advantage of international opportunities.
Estimates vary as to exactly how much, but everyone knows that it costs a lot more to acquire a new customer than retain an existing one. That is one of the reasons a focus on retention is so important.
Industry charity NewstrAid has announced the launch of a new fund aimed specifically at providing financial support during the current cost of living crisis.
How you deliver your publishing brand has a big impact on your title’s brand reputation. Under-invest, and you will hear about it. We grab five minutes with Air Business CEO Adam Sherman to ask how publishers can make the right choices.
Welcome to our latest subscriptions special, this time looking at all aspects of subscriber retention. All of the insights and opinions come from leading suppliers to the publishing sector and from senior subs specialists at UK publishing companies.
Welcome to our latest subscriptions special, this time looking at all aspects of subscriber retention. All of the insights and opinions come from leading suppliers to the publishing sector and from senior subs specialists at UK publishing companies.
Welcome to our latest subscriptions special, this time looking at all aspects of subscriber retention. All of the insights and opinions come from leading suppliers to the publishing sector and from senior subs specialists at UK publishing companies.
Welcome to our latest subscriptions special, this time looking at all aspects of subscriber retention. All of the insights and opinions come from leading suppliers to the publishing sector and from senior subs specialists at UK publishing companies.
Welcome to our latest subscriptions special, this time looking at all aspects of subscriber retention. All of the insights and opinions come from leading suppliers to the publishing sector and from senior subs specialists at UK publishing companies.
Publishers got to a lot of effort and expense to acquire new subscribers. That is why it’s so important to have effective retention strategies in place.
In response to the cost of living crisis, industry charity NewstrAid has announced that they will again be adding a supplement to their annual Winter Comfort Grant.
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