Connecticut-based newspaper The Day has gone live on the Pelcro platform, the company has announced. The paper advances its technical capabilities by implementing a strategic paywall solution that enables advanced targeting, data segmentation, reporting, and a self-serve dashboard for all its subscribers.
Pelcro say they were selected due to their platform's flexibility when it comes to customizing the UI/UX. And in order to meet the needs of The Day when it comes to geographic targeting, Pelcro developed a new feature for the paper that segments subscribers based on their zip code.
According to the company, the idea is that as soon as you run out of free articles and hit a paywall, you'll have to go through a mandatory zip code form which will determine your eligibility for either print, digital subscriptions, or both. The smart modal will determine if you're within the print delivery zone or if you're only eligible for a digital subscription.
The paywall system, including the zip code functionality, was custom-created by Pelcro. Making it easy for prospective customers who want to know what their purchase options are, and easy for The Day and similar newspapers to manage delivery and carrier routes.
Pelcro has also integrated with PressReader and Vision Data allowing for a more seamless unified experience. PressReader provides digital subscribers of the paper access to all print content in digital form and Vision Data aids in print subscription management.
"More than 70% of the features we implement are requested by our clients, which help us create tools that solve real problems and offer true benefits. This is why we are excited to see how our zip code feature has made such a meaningful impact for The Day and similar newspapers looking to modernize and simplify their subscription process," said Michael Ghattas, CEO at Pelcro.
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