SUBS SPECIAL
Onboarding & delivering subscriber satisfaction
The second part of our subs special, looking at onboarding and delivering subscriber satisfaction.
Audience/circulation
SUBS SPECIAL
Prospecting & conversion to paid subscription
The first part of our subs special, looking at prospecting and conversion.
COMMENT
Getting to know you
The pandemic has given a big boost to subscriptions, but, even if you don’t charge for your content, it still pays to find out more about who is visiting your site.
FEATURE
Perfecting the formula for a successful subscriptions strategy
There’s a fine art to New Scientist’s successful approach to subscriptions, writes Meg Carter.
News
ABC chief executive elected president of IFABC
Simon Redlich, ABC’s Chief Executive, has been appointed as the new global President of the International Federation of Audit Bureaux of Certification.
REVIEW
From subs to members
The mindset for most successful businesses is to carry on doing what they’re doing. After all, why change a successful formula? Chemical Watch thought otherwise and in 2017 embarked on a period of business transformation.
News
Readly expands portfolio of UK newspapers
Readly has expanded its portfolio of national newspapers with the addition of four UK newspapers to its platform from Reach plc.
News
Guardian Weekly unveils new ad campaign in select European cities
The Guardian yesterday launched a new marketing effort in Berlin and Dublin for its international news magazine, Guardian Weekly.
News
Reach appoints Director of Customer Insights
Reach has appointed Niranjan Umashanker as Director of Customer Insights.
News
Big Issue launches campaign that highlights support for sellers
On Saturday, The Big Issue launched a digital campaign to highlight the support that Big Issue sellers receive from the frontline team at the organisation in a bid to help boost sales of the magazine.
Q&A
Subs marketing: 5 minutes with… Alan Weaver
If there’s been one silver lining for publishers in this pandemic period, it’s been the growth in subscriptions. We grab five minutes with Alan Weaver to discuss the changing face of subs marketing.
News
IOP appoints new sales and marketing director
IOP Publishing has appointed Julian Wilson as the company’s new sales and marketing director.
FEATURE
Boosting B2B Subscription Renewals
Your job as a business information publisher is to ensure your subscriber gets excellent value from your content. Help with this and your subscriber will be eager to renew, writes Content Catalyst’s director of marketing, Edwin Bailey.
News
Linux Magazine celebrates 20 years
Linux Magazine celebrates its 20th anniversary with the release of a special archive DVD issue containing every single issue of the magazine to date – all 239 issues.
News
YorkshireLive to expand with 7 new roles & dedicated free sports app
A new public awareness team is to be pioneered on YorkshireLive as part of a rapid expansion for the news brand which will see the workforce grow by a quarter.
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