Adestra, a provider of marketing technology software and services, recently released The State of Digital Marketing: Benchmarks for Success, a report designed to help organizations establish relevant success targets and overcome common barriers to me
Measurement is critical to content marketing with dedicated spend set to grow over the next year, according to a new study by the Content Marketing Association.
The PPA has announced the shortlist for this year's Customer Direct Awards.
Intermedia Brand Marketing, a provider of integrated, circulation marketing and distribution solutions, has announced the launch of its new text messaging service.
News retailers were dealt a double body blow on Wednesday, says the NFRN, with the publisher of the Daily Mail announcing a cut in margin on its Saturday edition as a production glitch caused chaos in the north of England.
DMD Germany’s expansion incorporates increased warehouse capacity in a new location.
Through Gold Key Media's targeted event placement service, the i newspaper was distributed inside the Conservative Party Conference at the ICC in Birmingham last week.
The Daily Mail this week announced that it will be increasing the cover price of its Saturday edition from 90p to £1.00 this weekend, the first price increase in five years.
ESI Media, publisher of The Independent and the London Evening Standard, yesterday launched a new piece of audience insight – ‘Achievement’ – which, it says, reverses traditional assumptions about what achievement means to people.
Mail Plus, the paid-for digital edition of the Daily Mail and The Mail on Sunday, has become the first news brand to offer its entire daily newspaper content through Alexa, Amazon’s recently-launched cloud-based voice service and the power behind the
Unveiling new research at the Technology for Marketing (TFM) show last week, the Institute of Direct and Digital Marketing (IDM) reveals the use of personalisation and the data habits of digital marketers.
About to launch a new consumer magazine, and keen to get the word out? One of the best ways of doing this is via Facebook, writes Amanda MacArthur. A well thought through and executed Facebook strategy could make all the difference to your new magazi
With the latest magazine circulations showing their now-familiar declines, albeit with some notable exceptions, Jamie Higginson asks, how important are circulation figures to our media planning?
Keswick Enterprises Group company, Spatial Global, has been named 'Employer of the Year' for Derbyshire, in the East Midlands Chamber Business Awards 2016.
Intermedia Solutions, the wholly owned print, production and logistical arm of Intermedia Brand Marketing, yesterday announced it has been appointed by Rebellion Developments, to manage the eCommerce storage and fulfilment of their extensive range of
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