REVIEW
Subs: it’s all about engagement
Engaged subscribers spend more and stay with you longer. They are the bedrock of any successful subs business. Ben Wood talked about Risk.net’s subs operation at the recent AOP Summit.
Audience/circulation
News
NFRN and Smiths News to work more closely following Indian visit
The NFRN and Smiths News have committed to work together more closely to help drive news sales and to enhance the service that retail customers receive from the news wholesaler.
News
Al Jazeera now available on Gold Key Media’s Digital Media Platform
Al Jazeera Media Network has signed a partnership agreement with Gold Key Media which will make Al Jazeera content accessible through Gold Key Media’s Digital Media Platform worldwide.
News
FT appoints Tia McPhee
The Financial Times has appointed Tia McPhee as global brand director to lead the work underway to establish a new brand marketing framework across the organisation.
News
Warners offers Digital Art Magazines as Membership Feature
Warners have partnered with Exact Editions to offer access to 5 years’ worth of issues of Leisure Painter and The Artist magazines as part of the ‘Studio’ membership to the community Painters Online.
News
New research from Zephr and Digiday shows shift to subs
55% of publishers believe that their monetisation models will shift to a greater emphasis on subscriptions, according to new research from Zephr and Digiday.
News
The Sun removes plastic polybagging
This weekend, The Sun TV Mag will remove its inner plastic polybagging across the UK and Irish editions.
ADVERTORIAL
Retention Strategies - Ten Top Tips
Well thought-through and implemented retention strategies are a cornerstone of successful and profitable publishing. Julian Thorne, author of the InPublishing Guide to Retention Strategies for Publishers, has ten top tips for improving your retention
COMMENT
Happy Birthday LRB
As it reaches its 40th birthday, life is looking pretty good for the London Review of Books.
News
Print ABCs: “strong month” for Guardian and Observer
The Guardian and Observer reported month-on-month increases in their print ABCs for September.
News
Guardian releases newly designed Daily app
This week, the Guardian revealed its new Guardian Daily app across iOS and Android devices.
Q & A
Subs marketing: 5 minutes with… Stuart Lacey
The world of subs marketing is changing rapidly, as content consumption habits evolve & publishers look to increase reader revenues. What should publishers be doing? We grab 5 minutes with Stuart Lacey, MD of Air Business Subscriptions, to find out.
News
BPA Worldwide and Centro launch new service
BPA Worldwide and Centro have teamed up to offer a turnkey solution to deploy audience-driven advertising including audience extension and account based marketing (ABM).
News
Global Certified Media List launched by IFABC
The International Federation of Audit Bureaux of Certification has launched the Certified Media List, the first global list of more than 14,756 audited media brands from 19 IFABC member countries across the globe.
News
Samedan chooses Beeline for circ
Beeline has announced that B2B publisher Samedan has selected them to provide a single customer view of all their data and to provide an ongoing circulation bureau service.
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