People buy people
All things being equal, people buy from people they know, like and trust. An emphasis on relationship building has been a long hallmark of Mail Metro Media’s Claudine Collins’ approach to doing business. Meg Carter meets her.
InPublishing magazine deep dives into publishing strategy through its in-depth articles and special features.
Our mission is to help senior executives at newspaper and magazine publishers publish better content, engage fully with their audiences and make more money.
Whatever your publishing channel – print or digital – each issue will arm you with inspiration, insight and actionable takeaways for you to apply to your own businesses.
The September/October issue includes the following in-depth articles:
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All things being equal, people buy from people they know, like and trust. An emphasis on relationship building has been a long hallmark of Mail Metro Media’s Claudine Collins’ approach to doing business. Meg Carter meets her.
With big issues like AI and robotics, climate change and space exploration, it’s difficult to keep science off the front pages. But what does all this mean for the science journalists and writers who are forever adding context and explanation?
Welcome to our fourth AI special, where we look at how publishers are using AI in practice.
That was the question National Geographic Traveller (UK) asked of itself before totally transforming its approach. Berkok Yüksel explains the thinking behind the publisher’s new PPA and BSME award winning newsletter strategy.
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