InPublishing Magazine: November/December 2021

InPublishing magazine deep dives into publishing strategy through its in-depth articles and special features.

Our mission is to help senior executives at newspaper and magazine publishers publish better content, engage fully with their audiences and make more money.

Whatever your publishing channel – print or digital – each issue will arm you with inspiration, insight and actionable takeaways for you to apply to your own businesses.

Highlights in the Nov/Dec issue include: The Independent’s Christian Broughton talking about ecommerce and TV opportunities, Country Walking editor Guy Proctor on the membership opportunity, Sunday Times associate editor Taneth Evans on being informed by data but not dictated by it, a special feature on ‘Building Successful Communities’, Immediate Media’s Jess Burney on how they reached one million subs, Dickon Ross on ‘solutions journalism’, Jon Slattery’s media quotes of 2021, Alan Geere’s spotlight on real-life magazines, Liz Gerard on not mentioning the B-word and another helping of Jim Bilton’s mediafutures.

Articles in this issue include:

Full steam ahead

Full steam ahead

The Independent, 35 this year, is growing strong. Reach is up, as is revenue and they are employing more journalists and opening up new revenue streams. As Christian Broughton tells Ray Snoddy, the newsbrand’s time has come.

Immediate Media’s Million Subs Challenge

Immediate Media’s Million Subs Challenge

The start of the pandemic saw a huge increase in subs marketing activity from Immediate Media, as the company set itself ambitious subs targets. Jess Burney explains how they surpassed those targets and how they are now looking for further growth.

Media Quotes of the Year 2021

Media Quotes of the Year 2021

It was a year that began with reporters attacked while covering the Capitol riot in Washington and ended with journalists in Afghanistan fearing for their lives after the Taliban takeover. Jon Slattery picks his media quotes of the year.

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