InPublishing Magazine: November/December 2024

InPublishing magazine deep dives into publishing strategy through its in-depth articles and special features.

Our mission is to help senior executives at newspaper and magazine publishers publish better content, engage fully with their audiences and make more money.

Whatever your publishing channel – print or digital – each issue will arm you with inspiration, insight and actionable takeaways for you to apply to your own businesses.

The November/December issue includes the following in-depth articles:

• Was anyone listening? US newspapers overwhelmingly endorsed Kamala Harris and we all know how that turned out...
• Somewhere, over the rainbow: Ray Snoddy meets former Observer editor, Will Hutton, who has spent the last three decades looking and campaigning for a better Britain.
• On the scrapheap: Is the media sector in danger of losing out on talented, industrious individuals, just because they’re the wrong side of 50?
• My to-do list: Anna Johnstone, head of social at HELLO! magazine, tells us what’s on hers.
• Perfect Bound: Alan Geere catches up with author Lindsay Nicholson at the Future of Media Technology Conference.
• Looking back, looking ahead: 67 Bricks’ Jennifer Schivas looks back over the last 12 months and has 6 recommendations for what publishers need to do over the next 12. (sponsored content)
• Actions not words: Whilst many pay lip service to sustainability, Haymarket has instigated a global action plan to affect meaningful change.
• Finger on the pulse: If you can offer that, in a high value B2B sector, as the FT’s DD newsletter does, then the sky’s the limit.
• AI Special: Leading suppliers and publishers tell us what they’ve learnt so far and which use-cases are proving most effective. (sponsored content)
• Brand first: If you publish quality content, it’s vital that those who consume it know where it comes from, says Our Media’s Andy Marshall.
• Market leaders: Respondents to this year’s mediashapers poll tell us which companies and brands are setting the pace in the publishing world.
• Outlook for 2025: John Barnes looks at publishers’ priorities for the year ahead, and, inevitably, AI looms large…
• Who said what about whom: Jon Slattery picks out some memorable media quotes from a year that saw general elections both sides of the pond.
• Appointments: Our regular pictorial look at some of the key appointments in the publishing sector since our last issue.
• The cost of people: People are publishers’ greatest resource but good ones don’t come cheap. Jim Bilton looks at employment trends and options.