Events Special
Event revenues underpin the profitability of many publishing brands. This special feature contains eight articles, written by publishers and suppliers, about how publishers can stage successful events.
InPublishing Magazine: September/October 2024
InPublishing magazine deep dives into publishing strategy through its in-depth articles and special features.
Our mission is to help senior executives at newspaper and magazine publishers publish better content, engage fully with their audiences and make more money.
Whatever your publishing channel – print or digital – each issue will arm you with inspiration, insight and actionable takeaways for you to apply to your own businesses.
The September/October issue includes the following in-depth articles:
- Post election reporting: How the media reports the outcome of the US election is of paramount importance.
- Once a journalist… always a journalist. Ray Snoddy catches up with PR executive and former Sun editor David Yelland.
- After the hype: We’ve all been getting very excited about AI for almost two years now. Is publishing’s mood beginning to change?
- Purpose-led: Having relatable values and a purpose that the whole team can buy into has helped drive profitable growth at Faversham House.
- My to-do list: Jess Burney, MD, customer marketing & subscriptions at Immediate Media, tells us what’s on hers.
- Revenue driver: Do you have high value data? If so, being laser focused on customer needs will pay off handsomely. 67 Bricks’ Will Bailey explains how… (sponsored content)
- The sun’ll come out tomorrow: Bet your bottom dollar… Jim Bilton’s latest mediafuturesPULSE research finds publishers looking forward to 2025.
- Online Safety Act – a slow burn: The slow rollout by Ofcom of some of the act’s key provisions means that journalists are yet to see the full benefits.
- Events Special: Leading publishers and suppliers tell us what best practice looks like now, how that might change in future, along with three top tips. (sponsored content)
- Instant TikTok success: Which?’s first TikTok video racked up 1.3m views! Laura Silverman looks at what they’re doing right.
- Embracing the new: Fashion site SheerLuxe has grown by adopting new platforms and tech, whilst staying true to founder Georgie Coleridge Cole’s mission.
- Positive angles: Is too much bad news bad for publishers? Growing numbers of news avoiders suggest it is. Alan Geere looks for remedies.
- By the people, for the people: The residents of Govanhill are both the writers and the readers of Greater Govanhill magazine, says founder Rhiannon Davies.
- Trump vs Harris: As the US election enters the home straight, the media is following every twist and turn.
- Back to the future: Jim Bilton reviews the last 16 years of mediafutures research to see what it tells us about the publishing sector’s future.
Register for the magazine to read the full issue
Articles in this issue include:
Constructive journalism
Should journalism concentrate on ‘telling it how it is’ or is there a wider responsibility to offer hope and optimism to a jaded readership? Alan Geere looks at whether constructive journalism could offer some answers.
Is it time to get on TikTok?
Forget cats. Which? has cracked how to break the internet of today. Here, its TikTok team – winners of this year’s BSME Talent awards for best use of social media – talk to Laura Silverman about potholes, smart meters and dirty laundry.
Why it pays to be customer-focused
New product development is crucial for driving the success of content, data, and media organisations. If your customers need actionable insights and evidence to support high-value decisions, you have a great opportunity...
Faversham House: our people strategy and why it’s worked for us
Of the many awards Faversham House has won over the years, winning ‘PPA Employer of the Year 2024’ was special and meant a lot to Chief Executive Amanda Barnes. Here, she explains why.
Read all these articles and much more by registering to receive the magazine for free.
