InPublishing Magazine: March/April 2022

InPublishing magazine deep dives into publishing strategy through its in-depth articles and special features.

Our mission is to help senior executives at newspaper and magazine publishers publish better content, engage fully with their audiences and make more money.

Whatever your publishing channel – print or digital – each issue will arm you with inspiration, insight and actionable takeaways for you to apply to your own businesses.

Highlights in the Mar/Apr issue include: • NewsGuard’s Steven Brill and Gordon Crovitz tell Ray Snoddy about their mission do defund fake news • Dickon Ross on how B2B media should cover Ukraine • AOP Managing Director Richard Reeves picks out the key themes from the AOP’s ‘Digital Publishing; Meeting the Future’ survey • New Scientist Weekly – presenter Rowan Hooper looks at the reasons behind the success of the podcast • BMJ’s new editor-in-chief, Kamran Abbasi, tells Meg Carter about his search for a wider audience • Karlene Lukovitz ponders what Dotdash’s acquisition of Meredith tells us about the state of magazine publishing in the US • FT’s Sarah Ebner looks at the main trends in email newsletters • John Barnes on why and how publishers should be honing their first party data strategies • Can newspapers still be at the heart of all things local? Peter Sands takes soundings • Immediate Media’s Jo Beattie on what publishers should be doing now to make their businesses sustainable • Alan Geere shines his spotlight on golfing magazines • Liz Gerard on how Fleet Street is reporting the war • James Evelegh looks at how some news media brands, like The National in Wales, are looking to build digital subscription revenue • another helping of Jim Bilton’s mediafutures • and more…

Articles in this issue include:

On the ground in Kyiv…

On the ground in Kyiv…

The Russian invasion of Ukraine is a story so big that it initially knocked Covid, partygate and everything else off the front pages. Liz Gerard looks at the editorial choices newspapers are having to make when covering the conflict.

First party data strategy – have you got one yet?

First party data strategy – have you got one yet?

With the imminent demise of the third party cookie, publishers need to focus on honing their first party strategies. This will not only enhance ad revenue but will open up a host of other marketing opportunities. And, it’s never too late to start.

New Scientist Weekly – the anatomy of a successful podcast

New Scientist Weekly – the anatomy of a successful podcast

New Scientist launched their weekly podcast in January 2020. Host Rowan Hooper looks at how they put the show together and why it has proved so popular.

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