InPublishing magazine deep dives into publishing strategy through its in-depth articles and special features.
Our mission is to help senior executives at newspaper and magazine publishers publish better content, engage fully with their audiences and make more money.
Whatever your publishing channel – print or digital – each issue will arm you with inspiration, insight and actionable takeaways for you to apply to your own businesses.
The July/August issue includes the following in-depth articles:
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Where is the growth opportunity for today’s publishers? Douglas McCabe tracks how the commercial model has evolved over the past fifty years and examines whether a better understanding of what online audiences want, will help drive future growth.
RCNi has a clear mission – to be the life-long learning partner for nurses. Managing Director Rachel Armitage tells Meg Carter about how they have diversified their revenues, with a laser focus on meeting the needs of the nursing community.
As the coverage of general elections by legacy media becomes more generic, Dave Toomer, a former hack turned academic, asks what prospects there are for hyperlocal community publications to fill the localness gap in deprived areas.
This year, the Good Housekeeping Institute celebrates its centenary. Ciar Byrne visits the Institute and hears about their rigorous testing regimes and the changes afoot at the wider Good Housekeeping brand.
A product mindset puts the needs of the customer at the centre of the decision making process and a relentless focus on meeting those needs delivers a highly profitable publishing model, says IWSR CEO Julie Harris and 67 Bricks CTO David Leeming.
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