InPublishing Magazine: July/August 2022

InPublishing magazine deep dives into publishing strategy through its in-depth articles and special features.

Our mission is to help senior executives at newspaper and magazine publishers publish better content, engage fully with their audiences and make more money.

Whatever your publishing channel – print or digital – each issue will arm you with inspiration, insight and actionable takeaways for you to apply to your own businesses.

Highlights in the July/August issue include: • In-depth knowledge: Transport correspondent Christian Wolmar laments the dwindling number of specialists in the UK press. • Powered by trust: Hearst UK’s commercial revenues are built on the trust its brands engender with their audiences. • Hyperlocal – the way ahead: Community reaction to hyperlocal sites is positive. The challenge is to find a sustainable business model. • Home away from home: In the UK, about 50m nights are spent in caravans each year. We check out their bedtime reading. • From journalism to politics: Is a well-trodden path. Churchill, Johnson et al. Do wordsmiths make good politicians? • Coming of age: Whereas, previously, newsletters were seen as a means to an end, they are now being seen as an end in themselves. • Measurability matters: The ability to measure everything was one of the reasons behind Professional Pensions opting for a digital future. • Caxton and beyond: we look at what has and hasn’t changed in the way publishers have reported the news over the last 500 years. • Where the young things are: Time Out London has been reassessing its approach based on the behaviour of its core millennial / gen Z audience. • Attention to detail: Painstaking analysis of video footage from Ukraine has enabled Bellingcat and others to counter Russian disinformation. • 1066 and all that: An insatiable appetite for historical content is one of the reasons behind the hugely successful HistoryExtra podcast. • Press freedom: Despite recent positive developments, it remains under constant threat from wealthy individuals’ abuse of the legal system. • Appointments: Our regular pictorial look at some of the key appointments in the publishing sector since our last issue. • What we need from the new PM: NMA CEO lists the things he would like to see near the top of the new PM’s in tray.

Articles in this issue include:

Where have all the specialists gone?

Where have all the specialists gone?

The press suffers from a lack of specialists, correspondents with deep knowledge who can bring informed commentary to complex issues. Ray Snoddy meets with transport specialist Christian Wolmar...

Professional Pensions’ digital future

Professional Pensions’ digital future

Incisive Media closed its remaining print titles, including Professional Pensions, at the end of March this year. Here, Jonathan Stapleton speaks to Kevin Sinclair, the managing director of the brand, about the rationale behind the move.

Positivity and trust

Positivity and trust

Hearst UK’s commercial success, which is increasingly digitally-led, is based on brands with wide appeal, constant innovation, a focus on positivity and the trust of its audiences, Jane Wolfson tells Meg Carter.

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