InPublishing Magazine: May/June 2024

InPublishing magazine deep dives into publishing strategy through its in-depth articles and special features.

Our mission is to help senior executives at newspaper and magazine publishers publish better content, engage fully with their audiences and make more money.

Whatever your publishing channel – print or digital – each issue will arm you with inspiration, insight and actionable takeaways for you to apply to your own businesses.

The May/June issue includes the following in-depth articles:

• Taking dictation: Headline writing that simply repeats, verbatim, politicians’ digs at rivals should be a thing of the past.
• SoE Conference: Ray Snoddy picks out the main talking points from the Society of Editors’ 25th anniversary conference.
• Post-cookie planning: As Future CRO Zack Sullivan tells Ciar Byrne, contextual targeting is playing a big part in their plans.
• Making waves: POLITICO’s Power Play podcast aims to be seen in the right places, talk to the right people and make headlines.
• From digital to print: Digital sites launching print spin-offs is becoming increasingly common. Jon Griffin checks out a recent example in Lichfield.
• Lifestyle & Entertainment: PA Media has brought the two teams together. Kerri-Ann Roper explains how this has enhanced their offering to publishers. (Sponsored content)
• My to-do list: Will Woodrow, head of marketing at Mark Allen Group, tells us what’s on his.
• Post Office scandal: Dickon Ross looks at what B2B journalists can learn from the work done by Computer Weekly magazine.
• AI Special: Leading publishers and suppliers tell us how publishers are using AI now, how they might use it in future, along with three top tips. (Sponsored content)
• What do regionals need to do?: Alan Geere asks the people who should know best – attendees at this year’s Regional Press Awards.
• Ad management – 5 top tips: Inefficient systems are the bane of sales departments. PSC’s Laurence Cope has some good advice on how to avoid them. (Sponsored content)
• Shared purpose: The journey to net zero is much easier if you make it with other people, like suppliers, industry groups and local bodies.
• Print there, distribute here: Belgium-based Roularta Printing is a stone’s throw from the UK and they are ready and waiting to print your copies. (Sponsored content)
• TV vs the Press: Why did it take a TV drama to elicit public outrage about the Horizon scandal, when the press had been talking about it for years?
• Journalistic independence: Transcript of the 2024 Reuters Memorial Lecture, given by New York Times Publisher A. G. Sulzberger.
• Appointments: Our regular pictorial look at some of the key appointments in the publishing sector since our last issue.
• Content audit: Content is a valuable asset and should be treated like other valuable business assets – it should be audited!