AI Special

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Ever since OpenAI released ChatGPT to the general public in November 2022, publishers have been talking about little else.

Much has been written about the threats AI poses to the publishing industry but this report focuses on the positive aspects of AI, on the substantial opportunities it presents to publishers to improve and streamline their processes and to enhance and extend their content offering into previously unimagined areas.

Running through the thirteen articles in this report (which was first published with the May / June issue of InPublishing magazine), by specialist suppliers and publishers, there is a real sense of excitement about AI’s transformative potential and the possibilities that lie ahead for those publishers that make the effort to engage with this incredible technology.

The articles:

Generating ROI from AI, by Jennifer Schivas, CEO of 67 Bricks
How we’re using AI at Newsquest, by Jody Doherty-Cove, head of editorial AI
Using AI for new product development, by Markus Karlsson, CEO of Affino
Using AI for journalism, by Sara Forni, AI product manager at Atex
Using AI for content discoverability, by Brian Alford, founder and CEO of Bright Sites
AI – the licensing & IP implications, by Daniel Lord, founder and CEO of Content Catalyst
How we’re using AI at Immediate Media, by Hannah Williams, MD, digital content
Using AI for personalisation, by Aliya Itzkowitz, manager at FT Strategies
Using AI to create workflow efficiencies, by Stewart Robinson, managing director of Full Fat Things
How we’re using AI at emap, by Robin Booth, managing director
Using AI for image creation & editing, by Derek Milne, commercial pixometrist at Pixometry
Using AI for content optimisation, by Tom Pijsel, VP product management at WoodWing
How we’re using AI at William Reed, by John Barnes, chief digital officer