Content Production & User Experience

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As Matt Poole, chief product officer at Immediate Media, says at the beginning of this report, “UX is the ultimate determinant of user satisfaction and whether they enjoy using your product and will return in the future, shaping the long-term opportunities and success of your brand / business.”

Matt is one of the 21 experts, from publishing companies and suppliers, who contributed to this report.

The ‘Content Production & User Experience’ report has been compiled by InPublishing Editor James Evelegh, based on in-depth questionnaires completed by these 21 experts. (The report was first published as part of a sponsored special feature in the May / June 2023 issue of InPublishing magazine.)

It is divided into five sections:

Introduction (split into: ‘Why user experience (UX) is so important’, ‘Production strengths & weaknesses’, ‘Lessons from other industries’.)
Production (split into: ‘How publishers’ production workflows can be improved’, ‘How the interfaces with external production partners can be improved’, ‘The skill sets publishers need to invest in’, ‘How production processes can be made more sustainable’.)
User experience (UX) (split into: ‘Print’, ‘Websites’, ‘Apps / Digital Editions’, ‘Video’, ‘Podcasts’.)
Top Tips (split into ‘Top tips for improving production processes’ and ‘Top tips for improving UX’.)
Supplier spotlight (short profiles of the nine suppliers who took part)

The following contributed their expertise:

Matt Bradford, digital creative, Mark Allen Group
Andy Brown, CEO, Canvasflow
Mark Constance, group head of production, Future
David Coveney, director, interconnect
Paul Doyle, head of editorial video, Immediate Media
India Dunkley, content editor, Mark Allen Group
Rich Edwards, UX/UI designer, Mark Allen Group
Richard Hamshere, group production director, Mark Allen Group
Mike Hoy, managing director, Papermule
Dani Leyhue, product manager, WoodWing
Benn Linfield, head of design and production, Which?
Colin Miller, videographer/photographer, Mark Allen Group
Cesare Navarotto, chief product officer, Atex
Koli Pickersgill, production director, Immediate Media
Blake Pollard, co-founder and CRO, eMagazines
Matt Poole, chief product officer, Immediate Media
Gareth Roberts, managing director, Bishops Printers
Kevin Shelcott, senior operations leader and production director, EKCS
Adam Snook, technical consultant, OpenAthens
Gemma Spence, head of product, Mark Allen Group
Ben Youatt, head of podcasts, Immediate Media