Events Special

For many publishers, not having a suite of events for each of their publishing brands would now be inconceivable. Your hard won, loyal customers trust you and want to spend their money with you, so not putting on events for them is effectively leaving money on the table. Events come in all shapes and sizes, in person, online and hybrid. But… putting on an event requires a different set of skills which might not be second nature to most publishers.

Therefore, it’s important to work out what constitutes best practice and to bake that into your approach. That is the purpose of this report (which was firsts published in the September / October 2024 issue of InPublishing magazine) is to give publishers the chance to hear from leading events experts.

The articles:

• Best practice: Logistics, by Lenka Booker, strategy & transformation director at Air Business
• Staging a successful consumer show, by Rachael Bosshardt, event director (food & festivals) at Immediate Live
• Best practice: Registration / Ticketing, by Steve Russell, client services director at Fusion
• Staging a successful trade show, by Tim Willoughby, managing director of MA Exhibitions
• Best practice: Audience / Community, by Mark Sullivan, business development director at gther
• Staging a successful conference, by Simone Broadhurst, group event director at emap
• Best practice: Sales / Sponsorship, by John Cheney, CEO & founder of Workbooks CRM
• Staging a successful awards, by Charlotte Mann, head of events at TTG Media